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Mgt103 Final Exam Questions And Answers
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Mgt103 Final Exam Questions And Answers What pricing strategy involves setting a high price initially and then gradually lowering it over time? A) Skimming Pricing B) Penetration Pricing C) Prestige Pricing D) Price Lining Skimming Pricing Which of the following is NOT a function performed ...

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  • October 23, 2024
  • 48
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • mgt103 final exam questions and answers

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  • MGT 103
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Mgt103 Final Exam Questions And Answers

What pricing strategy involves setting a high price initially and then gradually lowering it over

time?

A) Skimming Pricing

B) Penetration Pricing

C) Prestige Pricing


D) Price Lining Skimming Pricing




Which of the following is NOT a function performed by intermediaries in marketing channels?

A) Transactional Function

B) Logistical Function

C) Facilitating Function


D) Distribution Function Distribution Function




Off-Peak Pricing is mentioned in one of the Seven Ps of Services Marketing.

True


False True; falls under price

, Mgt103 Final Exam Questions And Answers
off-peak pricing: charging different prices during different seasons of the year and different times

of the day or days of the week to reflect variations in demand for service




Value-Pricing focuses on stressing features rather than benefits.

True


False False


Value-pricing focuses on emphasizing the benefits rather than just the features of a product or

service. The idea is to highlight how the product or service provides value to the customer,

addressing their needs and solving their problems, rather than just listing its features.




Intensive Distribution aims to provide the best coverage of the target market.

True


False True




The Planning Phase of the Strategic Marketing Process: An effective marketing plan should have

simple, clear, and specific plans.

True


False True

, Mgt103 Final Exam Questions And Answers
The concept that links internal service quality to customer satisfaction and company profitability

is known as the __________. Service-Profit Chain




One of the four approaches for selecting an approximate price level is __________ pricing.

demand-oriented




The Multichannel Marketing Multiplier involves the blending of different __________ and

delivery channels. communication




One of the five elements of the promotional mix is __________. advertising




In the growth phase of the product life cycle, profits peak.

True


False False


In the growth phase of the product life cycle, sales increase rapidly and profits start to rise

significantly.




In the __________ stage of the product life cycle, the product gets old or gets replaced.

decline

, Mgt103 Final Exam Questions And Answers

Which of the following is NOT typically measured on a marketing dashboard?

A) Sales per week

B) Customer retention

C) Employee satisfaction


D) Brand awareness Employee satisfaction




Marketing dashboards can include metrics such as sales per week and customer retention.

True


False True




Gatorade is known for its continuous product development and official drink branding with

which of the following sports leagues?

A) NBA

B) NFL

C) MLB


D) All of the above D

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