Summary

Summary CIE A-Level Business Studies Unit 3: Marketing

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Module
Unit 2 - People in organisations (9609)

Institution
CIE

This section of my summarised notes covers the topic marketing in CIE 9609 Business Studies. These are simple, stylised note pack which are perfect for AS business studies revision. They cover all the topics in the CIE syllabus with needed detail to ensure you get the perfect score. Juggling 3 o...

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Uploaded on February 11, 2020
Number of pages 8
Written in 2018/2019
Type Summary

business studies
9609
9609 summarised notes
business studies notes
business studies summarised notes
business studies marketing
business studies marketting
business studies marketting summarised notes

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People in Organisations
Management Functions:
1. Planning & setting objective
2. Organising Resources and meeting objectives
3. Directing and motivating staﬀ
4. Coordinating Activities
5. Controlling and measuring performance against target

Minzberg’s Management Roles
3 groups:
1. Interpersonal roles: dealing with and motivations staﬀ at all levels
2. Informational roles: acting as a source, receiver and transmitter of information
3. Decisional roles: taking decisions and allocating resources to meet objectives
Leader: with an authoritative position who steps forward to provide guidance and motivation to a
group of people
→ rules, inspires and authoritative
Leadership- depends on how they use leadership qualities and what they are ‘leading’.

Interpersonal Roles

Figure head Showing leader qualities and doing social or legal duties

Leader Motivating workers/selecting and training staﬀ

Liaison Leading and participating meeting with internal staﬀ and other business
decision/organisations

Informational Roles

Monitor (Receiver) Collecting data for business such as research

Disseminator Using data collecting and presenting to external and internal part of
business

Spokesperson Communicating current position and achievements to external receivers

Decisional Roles

Entrepreneur Looking for opportunities to develop business

Disturbance Handler Responding to changes in external factors that threatens the business and
puts business at risk.

Resource Allocator Making financial decision and allocation of its physical and human
resources

Negotiator Representing organisation in important negotiations (government).

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Summary CIE A-Level Business Studies Unit 3: Marketing

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