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BMAL-590 Week 1 Section 5 Marketing Strategy Questions With Solutions £10.22
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BMAL-590 Week 1 Section 5 Marketing Strategy Questions With Solutions
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  • Module
  • BMAL 590
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  • BMAL 590

BMAL-590 Week 1 Section 5 Marketing Strategy Questions With Solutions When is a Boston Consulting Group (BCG) Matrix used? The Boston Consulting Group (BCG) Matrix is used in portfolio analysis and classifies brands or products according to whether each has a strong or weak market share and ...

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  • November 12, 2024
  • 7
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • questions with solutions
  • bmal 590 week 1 section 5 marketing strategy

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  • BMAL 590
  • BMAL 590

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BMAL-590 Week 1 Section 5 Marketing
Strategy Questions With Solutions

When is a Boston Consulting Group (BCG) Matrix used? The Boston Consulting Group

(BCG) Matrix is used in portfolio analysis and classifies brands or products according to whether

each has a strong or weak market share and a slow or growing market.




Innovative versus conservative philosophy: Some companies pride themselves on being

innovative and want to invest in research and development so that they can enter into the

marketplace with cool new things and do so frequently and regularly. Other companies have a

more conservative, careful culture.




Offensive versus defensive philosophy: Some companies are more inclined to take

offensive initiatives (initiating price wars or launching competitive advertising claims) while

others are more likely to respond defensively. A company's tendency toward offensive or

defensive actions doesn't correlate with its size.




Leader versus follower philosophy: Leader has several meanings including having the

largest market share, being first to bring new products to market (may or may not be beneficial

because adoption can be slow), being quick to innovate and improving upon what is in the

market or through great customer service (quick followers can learn from leader's mistakes).

, BMAL-590 Week 1 Section 5 Marketing
Strategy Questions With Solutions
Types of roles in a corporate identity philosophy: Roles include leaders, quick followers,

followers, also-rans, and barely-in-the-games. The roles that firms play in the marketplace can

evolve. A company rarely behaves the same way for every product at all times. A company may

be a leader for some of its brands/products and not others. A company may be offensive and

defensive to vary its portfolio. A company's products' life cycles may influence its identity.




What is the link between corporate goals and operational tactics? Marketing Strategy is

the link.




What do marketing strategies include? profitability


sales

market share

average prices

levels of awareness

penetration in trial

repeat purchases

customer satisfaction

employee satisfaction

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