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Unit 2- Business Resources

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("Successfully passed this assignment on the first try"), this is the complete assignment for this unit and I have completed this unit only a few months back and it is the latest version of the assignment after all the latest syllabus changes. It's an assignment that is easily understandable and.

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  • May 10, 2020
  • 25
  • 2019/2020
  • Essay
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Business Resources


P1
Etihad airlines.
Etihad airlines, headquartered in Abu Dhabi,
UAE was founded in 2003 and that makes it
17 years old today. Its relatively new in the
commercial airlines industry. The president of
UAE wanted the city of Abu Dhabi to have an
airline and so Etihad airlines was established
on his orders. Etihad is one of the most
successful airlines today with a revenue of
$6.1 Billion and a net income of $1.28 Billion.
Etihad’s fleet size is 111. Etihad has roughly
25,000 employees today and this makes it
one of the largest companies in the UAE and
middle east. Etihad has partnered with multiple airlines in the past and also holds a
stake in multiple airlines, for example, in 2011 Etihad took up a stake of 29.21% in Air
Berlin which is the sixth largest airline in the entire Europe. In the year 2017, Etihad
found themselves going down as a company and so they made the decision to change
key managerial positions which were the CEO and CFO positions. During the month of
February in 2019, Etihad suddenly cancelled huge orders that they were going to
receive from Boeing and Airbus (nearly 60 aircrafts in total). This was a rather shocking
incident as Etihad needs to increase the number of their aircrafts because they are one
of the only airlines that fly to so many countries (81). Being a UAE based business, they
already face a heavy competition from their competitor within the country which is
Emirates Airlines, Emirates isn’t just one of the biggest airline companies in the world,
rather it is one of the biggest companies generally as in, in an overall aspect and this
means that Etihad has a very strong competition.

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