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Unit 3 Assignment 1
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- PEARSON (PEARSON)
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ASSIGNMENT ACTIVITY- SOCIAL MEDIA CONCEPTS AND AUDIENCE PROFILES• The following will be used towards your assignment 1- ensure you answer these fully and coherently.
❖ Introduction
• Explain what social media is. Ensure this is clearly defined and fully explained.
• Social media is referred to the collection of online platform, technology, websites, and application. Which allow an individual
person and businesses to create, share, post photos, post videos, exchange information, interact, collaborate, share ideas,
make friend, communicate with friend and family, do meeting, and connect with other people all around the world. An
individual person and businesses use social media to communicate and collaborate. There are many social media and the most
popular social media used by an individual person and businesses are Facebook, YouTube, LinkedIn, Tweeter, Instagram,
Pinterest, etc. ….
• Identify at least 3 different social media platforms used by businesses and explain the following information.
Create a table if you wish which contain the following information-
YouTube
1. Logo
,2. When were they established?
• YouTube was established on 14 February 2005
3. What they specialise in
• YouTube is specialized and known for the free video sharing website and app. Which creates environment for users to watch
online videos for free. YouTube also allows everyone to create their own Channel and post videos for free and let them earn
money.
4. What are the typical posts they post?
• YouTube post videos for example Vlog, gaming videos, comedy videos, etc. ….
5. User base (how many users)
• More than 2.7 billion users around the world.
,6. Total revenue of the social media platform
• Revenue of $30.4 billion
7. Strengths and weaknesses of the social media platform
Strengths Weaknesses
Free of cost to use. Somehow, it is difficult for
everyone to earn money.
Easy to use interface.
Need parental control set
Very Good platform to
up for Children.
earn money.
Bully can be done very
Student can use YouTube
easily.
for educational video for
1. Logo
2. When were they established?
• Instagram was established on 6 October 2010.
3. What they specialize in
• Instagram is specialized and known for the free short video(reel) sharing website and app. Which creates environment for users
to watch online videos for free. Instagram also allows everyone to post reel, status, and photo. Instagram has filter like snapchat.
Reel videos which are like TIKTOK.
, 4. What are the typical posts they post?
• Short videos(reel)
• Photos
5. User base (how many users)
• over 2.35 billion monthly
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