100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Summary Distribution £4.49
Add to cart
Quickly navigate to
Preview
  2.  
  3. PEARSON (PEARSON)
  4.  
  5. Business
  6.  
  7. Unit 1 - Marketing and people

Summary

Summary Distribution
 0 purchase

Describes the different distribution channels, what the choice of channel depends on, how distribution channels are changing to reflect social change, and how markets are changing from products to services

Preview 1 out of 3  pages

Document information

  • September 27, 2020
  • 3
  • 2019/2020
  • Summary

Subjects

Written for

All documents for this subject (99)

Seller

avatar-seller
emily1744

Reviews received

Content preview

Theme 1 Topic 17
Distribution
Place – the way in which a product or service is distributed from the producer to the consumer. It can be direct
or indirect.

Intermediaries
Wholesalers

 Buy the products in bulk from the manufacturer and sell them on to retailers, who sells them directly
on to the consumer
 Store large quantities of stock, which can be a saving in storage costs for both the retailer and the
producer
 Now, many large supermarkets buy directly from the manufacturer

Retailers – the final stage in the process of distribution e.g. straight to the consumer. Most goods are sold
through retailers

The Main Roles of Retailers Include:

 Convenience – place which is easily accessible to the customers
 Advice – knowledge to help customers reach an informed decision
 Financial assistance – many retailers are able to offer credit terms e.g. buying furniture
 After sales support – guarantees or after sales service e.g. for personal computers



Distribution Channels
Distribution – how to get the product to the right place for customers to make their purchase. Involves
physical or online distribution

Distribution Channels – the route taken by a product from the producer to the customer

There are 5 main channels of distribution:

 Traditional physical channels
 Direct to retailer
 Be your own retailer
 Direct online
 Online retail

Types of Distribution Channel

Direct – where the provider of the product Indirect – where the provider of the product sells to the
sells directly to the customer without a customer through an intermediary possibly supplied by a
wholesaler or agent ‘middle-man’ e.g. an agent or wholesaler. Products pass
through a supply chain.
Two Stage Three Stage
 Direct marketing, no intermediary  Manufacturer/producer to retailer, then consumer
levels  E.g. electrical goods and cars
 Manufacturer/producer to
consumer Four Stage
 E.g. Jet2 selling a holiday directly to  Manufacturer/producer to wholesaler to retailer,
a customer then consumer
 E.g. groceries and confectionary

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller emily1744. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £4.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

77234 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 15 years now

Start selling

Recently viewed by you

Package deal ·

(0)

WRT EXAM BUDLED
£4.49
  • (0)
Add to cart
Added