Research Methodology P3 Daniel Trew
P3: Compare different research methodologies for health and social care.
In this assignment I will be explaining qualitative research, quantitative research,
primary research which will include experiments, observations, interviews and
questionnaires and I will also include secondary research.
There are four different types of research. Qualitative research, quantitative
research, primary research and secondary research.
The first type of research I will be explaining is qualitative research. Qualitative
Research is primarily exploratory research. It is used to gain an understanding of
viewpoints, opinions, and motivations. Compared against Quantitative Research is
used to quantify the problem by way of generating numerical data or data that can be
transformed into usable statistics and numbers It provides insights into the issues the
researchers have or it can help to develop ideas or hypotheses for potential
quantitative research. Qualitative researchers wish to gain insight into their topic
rather than make analysis of statistics. Qualitative Research is also used to
uncover trends in thought and opinions, and dive deeper into the problem.
Qualitative data collection methods vary using unstructured or semi-structured
techniques. Some common methods include focus groups (group discussions),
individual interviews, and observations. The sample size is typically small.
Comparing against quantitative research which uses surveys, polls and interviews
online.
Quantitative Research is used to quantify the problem by way of generating
numerical data or data that can be transformed into usable statistics and numbers.
Compared against qualitive research which is exploratory research used to gain an
understanding of viewpoints opinions and motivations. It is used to quantify attitudes,
opinions, behaviours, and other defined variables – and generalize results from a
larger sample population. Quantitative Research uses measurable data to
formulate facts and uncover patterns in research. Quantitative data collection
methods are much more structured than Qualitative data collection methods.
Quantitative data collection methods include various forms of surveys – online
surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews,
telephone interviews, website interceptors, online polls, and systematic observations.
Compared with qualitive research that has methods such as focus groups or
interviews.
Primary research is defined as a methodology used by researchers to collect data
directly, rather than depending on data collected from previously done research.
Technically, they “own” the data. Primary research is solely carried out to address a
certain problem, which requires in-depth analysis. Compared with secondary
research which is literature sources, media analysis and technology-based research.
There are numerous primary research methods; interviews, case studies,
experiments, observing and interviews.
Interviews (telephonic or face-to-face): Conducting interviews is a qualitative
research method to collect data and is a popular method of research. These
interviews can be conducted in person (face-to-face) or over the telephone.