Efficient, effective and successful
Efficient
The internet has made Apple more efficient, effective and successful in many different ways.
Efficiency means performing in the best possible manner and achieving maximum
productivity with minimum waste of effort and also time. Efficiency is extremely important
in businesses, and it is what they should be striving for. By doing things efficiently,
businesses save a lot of time and money, making them more profitable and creating
opportunities for expansion. One way internet marketing has made Apple more efficient is
the speed of reaching customers. For example, if a business has any new discounts or offers,
or if they have produced and released a new product, they can easily update their website
with the new stock, and also post on social media about it, as well as send their customers
emails about the new release.
Because of this customers are always up to date with what is happening and what new
items are there in the store. When Apple releases a new product, for instance, a new yearly
iPhone, they post on social media about it to promote it to the people that are interested,
such as on Instagram and Facebook. Apple will also email people that have previously
bought their products, as they may be interested in the new product. Apple sending emails
to their customers and updating their website as well as putting up new posts about it on
social media all do not cost Apple much, and they can all be done in a quick amount of time,
helping Apple to not waste any time and money to reach their customers.
Without the use of internet, Apple would promote their products using TV adverts and
billboards, these cost a lot of money and also a lot of time has to be spent producing this,
which is why internet marketing has made Apple more efficient, as they can promote with
hardly any costs and time involved, just a great team of marketing experts who know how to
run social media.
Another way internet marketing has made Apple more efficient is because of their online
website, customers can shop 24/7. Customers are able to visit the Apple website on any day
and at any time, even during the time the physical Apple stores are closed. This has made
Apple more efficient because people can shop from them at any time, and Apple does not
have to keep their stores open all the time for this to happen, This means that Apple is
making sales 24/7 without any extra costs for the staff and customer service in the stores,
improving the productivity levels with minimum costs and time. Another way internet
marketing has made Apple efficient is because it allows Apple to conduct research without
any extra costs involved.
Apple can research their competitors, they can ask customers for their opinions using online
research panels, and they can also allow customer feedback on their website as well as
comments on their social media posts. This allows Apple to get a wide range of research
without any extra costs and time wasted. This is because social media is free to use, and
posting hardly takes any time at all, and it allows Apple to get as much customer feedback
