Lancaster University (LU) • Marketing
Latest uploads for Marketing at Lancaster University (LU). Looking for Marketing notes at Lancaster University (LU)? We have lots of notes, study guides and revision notes available for Marketing at Lancaster University (LU).
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Modules Marketing at Lancaster University (LU)
Notes available for the following courses of Marketing at Lancaster University (LU)
Latest notes & summaries Lancaster University (LU) • Marketing
In depth lecture, exam and revision notes for the Third Year Marketing module MKTG329 Business-to-Business Marketing that supported me in attaining my First Class Honours degree in BSc Marketing Management. This set of notes includes diagrams, readings, annotations, examples and critique.
In depth lecture, exam and revision notes for the third year Marketing module MKTG315 Marketing Innovation that supported me in attaining my First Class Honours degree in BSc Marketing Management at Lancaster University. This set of notes includes diagrams, readings, annotations and critique on the following subjects: Introduction to Innovation, Innovation 4Ps and Marketing 4Ps, Business Model and Disruptive Innovations, Social Innovation, Sustainable Innovation, Managing Innovation as a Core Bu...