Media and Cultural Studies

Lancaster University (LU)

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Summary article by Ritzer, 2010: Production, Consumption, Prosumption: The nature of capitalism in the age of the digital ‘prosumer'
  • Summary article by Ritzer, 2010: Production, Consumption, Prosumption: The nature of capitalism in the age of the digital ‘prosumer'

  • Summary • 2 pages • 2023
  • This document contains a summary of the paper "Production, Consumption, Prosumption: The Nature of Capitalism in the Age of the Digital 'Prosumer,'” by Ritzer 2010, which discusses the changing nature of capitalism in the digital age. The paper examines the emergence of a new type of consumer, the "prosumer," who is actively involved in the production, as well as the consumption, of goods and services. The paper considers the implications of this shift for capitalism, and examines the pot...
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