Engineering Business Management (ES194)

This comprehensive guide covers how companies transform inputs into outputs and interact with various environments. It explains different business transformations, strategic decision-making levels, and the importance of corporate planning and strategic management. Key concepts such as SWOT analysis, the Boston Consulting Group Matrix, and Porter's Five Forces are detailed for gaining competitive advantage. Additionally, the guide delves into marketing strategies, including the 5 P’s and produ...

This document covers key economic concepts such as scarcity, marginal analysis, and market assumptions. It differentiates between markets and industries, types of competition (perfect, monopolistic, oligopoly, monopoly), and the implications of monopolies. Supply and demand dynamics determine market prices, while economic efficiency involves allocative and productive efficiency. Price elasticity measures demand sensitivity to price changes, influenced by various factors. Monopolistic competition...