LUBS1940

The lecture notes based on the newest edition of the textbook Economics for Business. The notes cover topics on how business operates in a market with the influence of the micro and macroeconomics. Topics: - business environment - working of competitive markets - elasticity of supply and demand - marginal utility theory - behavioural economics - demand and supply function - product differentiation - types of market competition - labour market

Topics include: - investment and employment capital - government intervention - government and firms, market - globalisation - international trade blocs - macroeconomic environment - exchange rate - interest rate - unemployment, inflation - demand-side policy - supply-side policy

The topics include: - business environment - business organisations - competitive markets - demand and consumer - consumer behavioural economics - firms and consumers - costs - revenue and profit - profit maximisation - supply - pricing strategy - labour markets