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Crisis Communication and Brand Reputation (FU001759)

University of the Arts London (UAL)

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Crisis Communication and Brand Reputation

  • Crisis Communication and Brand Reputation

  • Lecture notes • 7 pages • 2022
  • Discover the tools needed to respond effectively to a fictional crisis. Find out what to do to minimize the impact of the crisis and maximize the positive messages. Learn ways of managing brand communication during a crisis.
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