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Liverpool John Moores University (LJMU)
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![Advantages and Disadvantages of the SERVQUAL Model Marketing Essay](/docpics/639728a653cb7_2174209.jpg)
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Advantages and Disadvantages of the SERVQUAL Model Marketing Essay
- Essay • 14 pages • 2022
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Table of Contents 
Advantages and Disadvantages of the SERVQUAL Model	2 
Introduction	2 
Service Quality (SERVQUAL)	2 
History	2 
The SERVQUAL model	3 
Figure 2-1: Conceptualization of the SERVQUAL model	3 
Figure 2-2: SERVQUAL Gaps-Model	4 
Source: Zeithaml, V. & Parasuraman, A. (2004)	4 
SERVQUAL Gaps	4 
Advantages and Disadvantages of SERVQUAL	5 
Advantages	5 
Disadvantages	6 
Theoretical	6 
Operational	7 
SERVQUAL Independent Variables	7 
Figure 2-3: 5 dimensions of SERVQUAL	8 
Figure 2-4: S...
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