Marketing in Action (B328)

Structure of the assessment: TMA 01 is made up of two parts. Each part is worth 50 marks. You must answer both parts of this assignment. Assessment weighting: This assignment accounts for 20% of your total assessment for the module and will be marked by your tutor. Word limit: The total word limit for TMA 01 is 1750 words: 1000 words for Part 1 and 750 words for Part 2.

Structure of the assessment: TMA 02 is made up of two parts. Part 1 is worth 25 marks. Part 2 is worth 75 marks. You must answer both parts of this assignment. Assessment weighting: This assignment accounts for 30% of your total assessment for the module and will be marked by your tutor. Word limit: The word limit for TMA 02 is 2250 words. 750 words for Part 1 and 1500 words for Part 2.

Structure of the assessment: The EMA consists of three parts. Part 1 is worth 30 marks. Part 2 is worth 50 marks and Part 3 is worth 20 marks. You must answer all three parts of this assignment. Assessment weighting: Assessment weighting: The EMA accounts for 50% of your total assessment for the module. The EMA has a threshold of 30%; you must achieve at least 30 marks out of 100 for the EMA to pass the module. Word limit: The total word limit for the EMA is 3000 words: 750 words for Part ...