Strategic brand management

The University of Bradford (UoB)

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"Strategic brand Management", "Starbucks Brand revitalization strategy"
  • "Strategic brand Management", "Starbucks Brand revitalization strategy"

  • Other • 39 pages • 2024
  • This module assessment consists of total 4000 words and it is about "Brand Management" .Strategic Brand Management involves the systematic planning, development, and control of a brand’s identity and reputation to enhance its value and market position. This process includes creating a strong brand strategy, managing brand equity, and ensuring consistent brand messaging across all channels. The goal is to build a positive perception among consumers, foster loyalty, and drive business growth. ...
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