BUSINESS DISSERTATION (MAR042-6)
University of Bedfordshire
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BUSINESS DISSERTATION: PROPOSAL & THESIS
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1. Main Thesis Paper
2. Proposal
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BUSINESS DISSERTATION: PROPOSAL & THESIS
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1. Main Thesis Paper 2. Proposal
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Role and Significance of different social media platforms to retain brand value and competitive advantage in the beauty & healthcare industry
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Brand communication on social media plays an essential role in keeping brand value which helps in building trust and relationships amongst customers and marketers leverage this rapidly-growing platform to engage their target audiences. As the beauty and health care industry faces challenges with disruptive innovations, rapid change in product offerings, and sensitive customer experiences, leveraging social media can be critical for key stakeholders. This research aims to examine how the role and...
Thesis
Role and Significance of different social media platforms to retain brand value and competitive advantage in the beauty & healthcare industry
Last document update:
ago
Brand communication on social media plays an essential role in keeping brand value which helps in building trust and relationships amongst customers and marketers leverage this rapidly-growing platform to engage their target audiences. As the beauty and health care industry faces challenges with disruptive innovations, rapid change in product offerings, and sensitive customer experiences, leveraging social media can be critical for key stakeholders. This research aims to examine how the role and...
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