INTERCULTURAL BUSINESS COMPETENCIES (MAR038-6)

The cross-cultural diversity is a is a long-term phenomenon that has grown in popularity as a result of globalisation, migration, and increased worker diversity (UNESCO, 2009). Understanding cultural differences become the major priority for international team managers. This research is a report on Boots, where cultural diversity issues are examined extensively. This report intent to illustrate the diversity of Walgreens Boots Alliance in the context of managing an intercultural workforce.

A successful international business operations are influenced by a variety of factors, both external environment and internal to the company. The quality and skills of management and staff are the most important things a company should have. Intercultural competencies are one of those qualities that supports in the successful operation of an international business in global contexts. The main purpose of this study is to determine the significance of intercultural competencies and its impact on ...