Research Proposal (MAR042-6)

The health and beauty sector in Britain was predicted to be valued GBP33.8 billion in 2020, with Alliance Boots UK holding the largest market share of more than 15%. But the boots have seen hardest competition in post covid era with the major players of the industry. So, it is essential for Alliance Boots to identify the scope of social media strategy in order to sustain with their brand value and competitive advantage in the beauty & healthcare industry and purpose of this study to suggest it...