Introduction to Business
University of the West of Scotland (UWS)
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Analyzing Ramada Sofia Hotel: A PESTEL Framework Analysis for Business Travelers
- Case • 7 pages • 2023
- £12.99
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Ramada Sofia Hotel is a well-known hotel chain located in Sofia's business district and caters specifically to the needs of business travelers. The hotel has a diverse workforce, and compliance with EU regulations is crucial. The hotel's pricing strategy is influenced by Bulgaria's high cost of living and the Bulgarian Lev currency, which may not reflect the same quality as hotels in other countries. Ramada Sofia caters to a diverse demographic and pays attention to the changing preferences o...
Case
Analyzing Ramada Sofia Hotel: A PESTEL Framework Analysis for Business Travelers
Last document update:
ago
Ramada Sofia Hotel is a well-known hotel chain located in Sofia's business district and caters specifically to the needs of business travelers. The hotel has a diverse workforce, and compliance with EU regulations is crucial. The hotel's pricing strategy is influenced by Bulgaria's high cost of living and the Bulgarian Lev currency, which may not reflect the same quality as hotels in other countries. Ramada Sofia caters to a diverse demographic and pays attention to the changing preferences o...
£12.99
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