Analysing and predicting - Study guides, Revision notes & Summaries

Next-Best-Action - We have to take the best action - AI - Realtime decision - Right Action - Make an offer - Predictive Analytics (Large data) - Adaptive Analytics (Future) - Detect Patterns Customer Engagement - We need to be able for the right action, the right channel at the right moment Customer Engagement It enables companies to transition their marketing away from a traditional one-to-many campaign-driven approach Customer Engagement It allows to have consistentand relevant c...