Digital media Study guides, Revision notes & Summaries
Looking for the best study guides, study notes and summaries about Digital media? On this page you'll find 5245 study documents about Digital media.
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![WGU Digital Marketing Science - D378 Exam Guide Questions and Answers 2024](/docpics/4422837/65c08b3f8d2ba_4422837_121_171.jpeg)
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WGU Digital Marketing Science - D378 Exam Guide Questions and Answers 2024
- Exam (elaborations) • 18 pages • 2024
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Steps in Consideration (Buyers Journey) - Search, Email, Social Media Ads, Paid Content, Blogs, Video 
 
Steps in Purchase (Buyers Journey) - App Purchase, Store Purchase, Online Purchase 
 
Steps in Advocacy (Buyers Journey) - Forums, Social Media Mentions, Surveys, Reviews, Testimonials 
 
Steps in Loyalty (Buyers Journey) - Customer Support, Rewards Program, Newsletter/Blog Subsciber 
 
Steps in Awareness(Buyers Journey) - PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV, Word of Mouth 
 
Mar...
![MKTG 3340 Final Exam Questions With Complete Solutions](/docpics/2990855/649f2368627ab_2990855_121_171.jpeg)
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MKTG 3340 Final Exam Questions With Complete Solutions
- Exam (elaborations) • 19 pages • 2023
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Role of Marketing correct answer: Generate profitable revenue 
 
When a marketer can describe something it is called a correct answer: product concept 
 
After buying an item we experience what? correct answer: cognitive dissonance 
 
Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you 
-Indirectly: social media, PR, content m...
![Digital and Social Media Marketing - 325222-B-6 - ALL lectures summary - Minor Marketing Management - Tilburg University](/docpics/63b1d258dc0ad_2213232.jpg)
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Digital and Social Media Marketing - 325222-B-6 - ALL lectures summary - Minor Marketing Management - Tilburg University
- Lecture notes • 117 pages • 2023
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Digital and Social Media Marketing - -B-6 - ALL lectures summary - Minor Marketing Management - Tilburg University 
 
Includes all the lectures, and lecture notes.
![Test Bank for Marketing Management, 4th Edition by Greg Marshall](/docpics/63f24d648aa13_2387798.jpg)
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Test Bank for Marketing Management, 4th Edition by Greg Marshall
- Exam (elaborations) • 440 pages • 2023
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Test Bank for Marketing Management 4e 4th Edition by Greg Marshall, Mark Johnston. 
 
ISBN-13: 1917 
 
Full Chapters test bank included 
 
Part One: Discover Marketing Management 
CHAPTER 1: Marketing in Today’s Business Milieu 
CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable 
CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition 
 
Part Two: Use Information to Drive Marketing Decisions 
CHAPTER 4: Market Research Essentials 
CHAPTER 5: CRM, Big Data, and Ma...
![Unit 17 Assignment 2 - Pearson Level 3 BTEC Business](/docpics/4132046/659555764b583_4132046_121_171.jpeg)
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Unit 17 Assignment 2 - Pearson Level 3 BTEC Business
- Essay • 14 pages • 2024
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This assignment was awarded the distinction grade for the Level 3 BTEC Business course by Pearson. 
 
This assignment focuses on Starbucks, and has an introduction, Conclusion, and references section, and fully explains, analyses, and evaluates all aspects to achieve the highest marks. As part of this assignment, I have also created my own banner and social media adverts on Canva and added them to this document. 
 
The criteria covered in this assignment are: 
P6 – Outline for a digital marke...
![STCO 658 Final Exam 2024 Actual Questions and Answers Graded A](/docpics/4643062/65e286be578c3_4643062_121_171.jpeg)
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STCO 658 Final Exam 2024 Actual Questions and Answers Graded A
- Exam (elaborations) • 30 pages • 2024
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STCO 658 Final Exam 2024 Actual Questions and Answers Graded A 
 
 
 
	has long been the cornerstone of brand-building efforts for many companies. 
 
Interactive media 
 
Mass-media advertising 
 
Online marketing 
 
Product placement 
 
Personal selling 
 
 
Which of the following statements is true of direct marketing? 
 
Traditionally, it has not been considered an element of the promotional mix. 
 
It is synonymous with direct mail. 
 
The rapid growth of the Internet is discouraging the gr...
![Summary of all the lectures and literature of the course "Youth culture in a digital world"](/docpics/63c019779faeb_2249771.jpg)
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Summary of all the lectures and literature of the course "Youth culture in a digital world"
- Summary • 34 pages • 2023
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Summary of al 8 lectures and all the articles of the course for 2022/2023 
Articles: 
 
Gentile, D. A., & Sesma, A. (2003). Developmental approaches to understanding media effects on individuals. Media violence and children, 19-37. 
 
Subrahmanyam, K., & Šmahel, D. (2011). Digital youth: The role of media in development (pp. 27-40). New York, NY: Springer. è only chapter 4: Identity pp. 59-77 
 
Valkenburg, P.M. & Oliver, M. B. (2019). Media effects: An overview. In J. Bryant, A. Raney, & M. B...
![Test Bank for Information Technology for Management, 12th Edition by Efraim Turban](/docpics/3375022/64f701b355004_3375022_121_171.jpeg)
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Test Bank for Information Technology for Management, 12th Edition by Efraim Turban
- Exam (elaborations) • 741 pages • 2023
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Test Bank for Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance, Growth and Sustainability, 12th Edition 12e by Efraim Turban, Carol Pollard, Gregory Wood. Full Chapters test bank are included - Chapter 1 to 14 
 
CHAPTER 1: Digital Transformation Disrupts Companies, Competition, and Careers Locally and Globally 
Introduction 
1.1 Doing Business in the On-Demand and Sharing Economies 
1.2 Business Process Improvement and Competition 
1...
![ETP2601 Assignment 4 (ANSWERS) Semester 2 2023- DISTINCTION GUARANTEED](/docpics/3177959/650899c500fcb_3177959_121_171.jpeg)
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ETP2601 Assignment 4 (ANSWERS) Semester 2 2023- DISTINCTION GUARANTEED
- Exam (elaborations) • 8 pages • 2023
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Well-structured ETP2601 Assignment 4 (ANSWERS) Semester 2 2023- DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). QUESTION 1 
Read the following case study and answer the questions that follow 
SHE. LEADS. AFRICA (SLA) 
Founders: Yasmin Belo-Osagie and Afua Osei 
Year: 2014 
Twitter: @sheleadsafrica 
Membership: 150 000 
“The future is female” is a popular phrase used to describe the strides women have made in business and in their communities. Encapsulated by Madame Gand...
![TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download).](/docpics/63b1a468e52a6_2212929.jpg)
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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download).
- Other • 87 pages • 2023
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TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download). TABLE OF CONTENT Chapter 1: The foundati ons of digital marketing. Page : 2 Chapter 1: The foundations of digital marketing. Chapter 2: Understanding the digital ecosystem Page : 10 Chapter 3: Integrating digital into wider organization strategy Page : 13 Chapter 4: Understanding the evolving digital consumer Chapter 5: Barriers, considerat...
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