Media products - Study guides, Revision notes & Summaries
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Foundations of Business 6th Edition by Robert J. Hughes, William M. Pride and Jack R. Kapoor-Test Bank
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Test Bank for Foundations of Business 6th Edition by Robert J. Hughes, William M. Pride and Jack R. Kapoor. Table of Contents: Part I: THE ENVIRONMENT OF BUSINESS.1. Exploring the World of Business and Economics.2. Ethics and Social Responsibility in Business.3. Global Business.Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.4. Choosing a Form of Business Ownership.5. Small Business, Entrepreneurship, and Franchises.Part III: MANAGEMENT AND ORGANIZATION.6. Understanding the Management Process.7...
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Samenvatting Selling & Sales Management 10th and 7 articles- 1ZM60 Selling New Products (1ZM60)
- Summary • 51 pages • 2023
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This summary contains all chapters of 'Selling and sales management' en de 7 artikele: 
- Barry, J., & Gironda, J. T. (2019). 
Operationalizing thought leadership for 
online B2B marketing. Industrial 
Marketing Management. 
- Ernst, H., Hoyer, W. D., & Rübsaamen, 
C. (2010). Sales, marketing, and 
research-and-development cooperation 
across new product development 
stages: implications for success. Journal 
of Marketing, 74(5), 80-92 
- DiBenedetto (1999). Identifying the Key 
Success Fact...
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AIDA 181 - Big Data Analytics for Risk and Insurance Exam Prep| Questions and Verified Answers| 100% Correct (Latest 2023/ 2024 Update)
- Exam (elaborations) • 31 pages • 2023
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AIDA 181 - Big Data Analytics for Risk and Insurance Exam Prep| Questions and Verified Answers| 100% Correct (Latest 2023/ 2024 Update) 
 
Q: machine learning 
 
 
Answer: 
 AI in which computers continually teach themselves to make better decisions on previous results and new data 
 
 
 
Q: Artificial intelligence 
 
 
Answer: 
 compute processing/output that simulates reasoning or knowledge 
 
 
 
Q: why do tech companies use AI 
 
 
Answer: 
 Tech companies use this to "Solve problems or to ...
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CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers,100% CORRECT
- Exam (elaborations) • 35 pages • 2023
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CMN 140 Exam1, CMN 140 Exam 2, CMN 140 Final 194 Questions with Verified Answers 
 
"Hardware" vs "Software" of the brain - CORRECT ANSWER *Hardware:* 
-Biological organ of communication 
-Computation is processed in gray matter -> e.g. how info is processed in the brain 
-Info is transmitted via white matter 
 
*Software:* 
-The brain gives rise to the mind 
-Some programs are innate (e.g. capacity for language) 
-Some are learned (e.g. English language) 
 
*There is a deep physical conn...
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Digital Marketing Institute Exam || with 100% Correct Answers
- Exam (elaborations) • 20 pages • 2024
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Digital marketing correct answers the use of new media or digital technology to achieve marketing and business goals 
 
outbound marketing correct answers begins with the brand advertiser pushing out a message to a specified target audience with the objective being to drive awareness of a product or service 
 
inbound marketing correct answers involves trying to pull your audience towards your content, brand, or service. the focus is on creating compelling content to draw your customers to your ...
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UHC Ethics and Compliance Certification 2023/2024 Exam| Questions and Verified Answers| Graded A
- Exam (elaborations) • 35 pages • 2023
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UHC Ethics and Compliance Certification 2023/2024 Exam| Questions and Verified Answers| Graded A 
 
Q: What does generic mean with marketing materials? 
 
 
Answer: 
materials that do not meet the marketing materials criteria and do not carry any plan sponsor information or logos 
 
 
 
Q: does generic materials require prior approval? 
 
 
Answer: 
no 
 
 
 
Q: What methods are considered marketing material? 
 
 
Answer: 
newspaper, tv, internet, radio advertisements, direct mail, postcards, fl...
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TEST BANK for Marketing Health Services 4th Edition. by Thomas Richard | All 18 Chapters
- Exam (elaborations) • 58 pages • 2023
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TEST BANK for Marketing Health Services 4th Edition. by Thomas Richard. ISBN 1596. TABLE OF CONTENTS: Chapter 1. The Origin and Evolution of Marketing in Healthcare Chapter 2. Basic Mar keting Concepts Chapter 3. Marketing and the Healthcare Organization Chapter 4. The Nature of Healthcare Markets Chapter 5. Healthcare Consumers and Consumer Behavior Chapter 6. Healthcare Products Chapter 7. Factors in Health Services Utilization Chapter 8. The Changing Environment for Healthcare Marketing Chapt...
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Test Bank for Marketing: The Core, 9th Edition by Roger Kerin
- Exam (elaborations) • 1996 pages • 2022
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Test Bank for Marketing: The Core 9e 9th Edition by Roger Kerin, Steven Hartley. ISBN-13: 9184 
 
Full Chapters test bank included 
 
Part 1: Initiating the Marketing Process 
1. Creating Customer Relationships and Value through Marketing 
2. Developing Successful Organizational and Marketing Strategies 
Appendix A Building an Effective Marketing Plan 
3. Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility 
 
Part 2: Understanding Buyers ...
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Test Bank for Management Information Systems, Managing the Digital Firm, 17th Edition By Kenneth C. Laudon, Jane P. Laudon | All Chapters Covered | Latest Guide, 2024.
- Exam (elaborations) • 437 pages • 2024
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Test Bank for Management Information Systems, Managing the Digital Firm, 17th Edition By Kenneth C. Laudon, Jane P. Laudon | All Chapters Covered | Latest Guide, 2024. 
Management Information Systems: Managing the Digital Firm, 17e (Laudon) 
Chapter 1 Information Systems in Global Business Today 
1) Which of the following is not one of the six strategic business objectives of information 
systems? 
A) New products and services 
B) Improved decision making 
C) Competitive advantage 
D) Improved e...
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EUC1501 ASSIGNMENT 1 FOR 2024
- Exam (elaborations) • 44 pages • 2024
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Question 1 Answer saved Marked out of 1.00 
Flag question 
Question text You can avoid electronic waste by replacing devices every time a new version comes out. 
 
 
True False Question 2 Answer saved Marked out of 1.00 
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Question text Gerhard has to type a report about a class trip to the museum. Which of the following apps should he use to write the report? Select one: 
 
A. Presentation 
 
B. Spreadsheet 
 
C. Word processor 
 
D. Messaging Clear my choice Questio...
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