Entrepreneurs guidebook Study guides, Revision notes & Summaries

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Summary - Platform Economics and Marketing (BMME193) | textbook, readings, cases & guest lectures

Summary - Platform Economics and Marketing (BMME193) | textbook, readings, cases & guest lectures
Summary • 21 pages • 2024

This concise summary of 21 pages contains all the readings (textbook + articles), case studies & guest lectures of the elective course Platform Economics and Marketing (BMME193). By learning this summary you are fully prepared for the exam. The textbook summarized is: Platform strategies : a guidebook for entrepreneurs in the platform economy. The guest lectures were about HousingAnywhere and Huispedia. The case studies were 'Updating Dating' and 'Managing Online Reviews on TripAdviso...