Magamers - Study guides, Revision notes & Summaries

MT4 tutorial essay question: “Managers adopt management practices like teenagers adopt fashionable clothing. If many start to use them, everybody has to have them. There is no concern about whether the practices work or are effective. Managers just follow the crowd because they do not want to be seen as deviants. As a result, there are lots of opportunities for those who dare to challenge conventions”. Discuss.

Unit 6 DB LS According to research that has been done nearly 70% of consumers in North America are more likely to buy from a brand if it is considered sustainable (Bekmagambetova, 2020). However, this has been the topic of debate for many years. Many brands believe that consumers WANT to buy sustainably but will ultimately buy what is more convenient and cheaper. It depends on marketing and the demographic, as well as their target audience. Research shows that 73% of millennials (which is anyon...