Mejo 137 exam - Study guides, Revision notes & Summaries

Define Public Relations a strategic communications process that builds mutually beneficial relations between organizations and their publics. Key Points of PR - A strategic communications process - Aims to build mutually beneficial relationships - A management function - Serves an organization and (to extent possible) its key public/stakeholder interests - Addresses issues/opportunities tied to competition and conflict - Built increasingly on two-way communications although one-wa...

MEJO 137: Exam 2 Questions and CORRECT Answers 2024/2025

MEJO 137 EXAM QUESTIONS AND ANSWERS 2023.

MEJO 137 PR Final Exam Questions and CORRECT Answers 2024/2025

MEJO 137 EXAM QUESTIONS AND ANSWERS 2023

MEJO 137 PR Exam UNC (2023/2024) Rated A+ characteristics of PR -deliberate -planned -performance reflects policies -public interest -two way communication -management of competition/conflicts -operating on intangibles define PR the management of mutually influential relationships within a web of relationships comprised of stakeholders and organizations PR vs Advertising both- publicity tactics, rely on mass media to distribute content pr- little content control, free media sources, advocates,...

Final Exam: MEJO 137 Questions and CORRECT Answers 2024/2025

MEJO 137 PR Exam #1 Questions and CORRECT Answers 2024/2025

MEJO 137 ad exam 2024 with complete solution Factors of marketing (4 Ps) - Answer ️️ -Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model - Answer ️️ -Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and ra...