Mktg 351 exam 2 - Study guides, Revision notes & Summaries

CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...

MKTG 351 EXAM 2 PRACTICE -Answered 100% Correct

Product correct answers Everything, both favorable and unfavorable, that a person receives in an excahange Convenience Product correct answers A relativelty inexpensive item that merits little shopping effort Shopping Product correct answers A product that requires comparison shopping because it is usualy more expensive than a convenience product and is found in fewer stores Specialty Product correct answers A particular item for which consumers search extensively and are very reluctant...

target market the segment a company chooses to serve true segments can be categorized as: age, gender, location, purchasing powers, etc. substantiality each segment should be large enough that a meaningful marketing strategy cab be devised to be profitable measurability the importance of assessing the size of segments that marketers want to target as it is the starting point for developing a marketing strategy accessibility segments should be reachable dem...

Napa Wines is launching $500 per bottle wine. Napa Wines is not sure the market is big enough - concern is about A. Accessible B. Substantial C. Responsive D. Measurable - correct answer B. Substantial Segmenting markets on the basis of location is: A. Demographic B. Psychographic C. Geographic D. Family life cycle - correct answer C. Geographic Golf Digest targets golfers with golf-related items. This publication uses _____ variables to identify the target market. A. Psychogra...

MKTG 351 Exam 2- CHP 9

Production Orientation - correct answer -A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation - correct answer -People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits Market Orientation - correct answer -Social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organi...

Motivation; Motive The reason for behavior; a construct representing an unobservable inner force that stimulates and compels a behavioral response Self Actualization achieving one's full potential, including creative activities (part of self-fulfillment needs) Esteem Needs (Psychological Needs) Prestige and feeling of accomplishment Belongingness and love needs (Psychological Needs) Intimate relationships, friends Safety Needs (Basic Needs) Security, safety ...

MKTG 351 CSUF Exam #2

MKTG 351 EXAM 2 |41 QUESTIONS AND ANSWERS.