Passive audiences - Study guides, Revision notes & Summaries

COM3703 Assignment 3 Semester 2 2024 | Due September 2024. All questions answered. 1 INTRODUCTION (5) In the introduction, you should clearly identify/indicate what you will discuss in the assignment and also how your assignment is going to be structured. You should refer to all four themes/study units that you are covering in your assignment, as well as the particular topics within the theme on which you will answer questions. Furthermore, if you are using any media texts as examples in y...

Inbound Marketing correct answers Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content Outbound Marketing correct answers Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy Owned Media Example correct answers Blog, Website, Social Media Account, Paid Media Example correct answers Display Ads, Social Media, Retargeting Earned Media Example correct answers Word of mouth p...

Inbound Marketing Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content Outbound Marketing Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy Owned Media Example Blog, Website, Social Media Account, Paid Media Example Display Ads, Social Media, Retargeting Earned Media Example Word of mouth promotion, reviews, and mentions Direct Marketing Mailings and brochures, flyers, ...

Well-structured COM3702 Assignment 3 PORTFOLIO (ANSWERS) Semester 2 2023 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). 1 INTRODUCTION [5] SEMESTER 2 NE=neNE ASSESSMENT 03 NE=neNE EXAMINATION PORTFOLIO NE=neNE 22 2 MEDIA POLICY AND REGULATION [20] 2.1 Internal and external media regulation Read the Film and Publication Bill to do the following: 2.1.1 Give a brief overview of the Bill and then discuss whether the Bill can be regarded as internal or external re...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? correct answers Uses every audiences point of contact Optimizes for scale and relevance Drag and drop each characteristic to the traditional or digital marketing column: correct answers Traditional: Mass, Outbound, One-to-many, Passive audience Digital: One-to-one, inbound, active audience individual As they appear, drag and drop online business opportunities to ...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? - Answer- Uses every audiences point of contact Optimizes for scale and relevance Drag and drop each characteristic to the traditional or digital marketing column: - Answer- Traditional: Mass, Outbound, One-to-many, Passive audience Digital: One-to-one, inbound, active audience individual As they appear, drag and drop online business opportunities to the correct ...

Science communication experts recommend that written material for non-academic audiences should: Include all available mathematical formulas and graphs. Use conversational language, short sentences, and active verbs. Extensively describe the methods used in technical detail. Avoid using anecdotes or stories. - Answer- Use conversational language, short sentences, and active verbs. Which is considered the standard way for academic researchers to first disclose new research findings? I...

3 steps in Media Relations - ANSWER-Find the story Find an audience Tell the story to the audience Media relations - ANSWER-the planned, purposeful, and strategic relationship between a practitioner working on behalf of an organization and a journalist working on behalf of a media outlet. - Two-way communication Media relations is NOT: - ANSWER-- Publicity - Public relations - Media training - Easily done by all - Obsolete because of - Social media Effective media relations - ANS...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? correct answers Uses every audiences point of contact Optimizes for scale and relevance Drag and drop each characteristic to the traditional or digital marketing column: correct answers Traditional: Mass, Outbound, One-to-many, Passive audience Digital: One-to-one, inbound, active audience individual As they appear, drag and drop online business opportunities to ...

Gendered media - Audiences are not passive sponges - How the media and consumers interact is the concern - Effects of media are not causal - Media itself does not cause sexism or violence - We must consider media messages - We consider the role media plays in our lives The Media as a Social Institution *Reflects existing gender differences and inequality* - Targets audiences that assume existing differences *Constructs those gender differences* - Even "over-kill" differences - Reproduces gen...