Primark vrio analisys - Study guides, Revision notes & Summaries

The purpose of this report is to examine Primark's strategic capabilities and external environment. Firstly, Primark distinctive internal resources and capabilities will be identified and analysed as sources of competitive advantage using VRIO, Value Chain and SWOT framework. In the second section, the key drivers of change and their influence on Primark entrepreneurial activities will be identified and evaluated using PESTEL framework. Moreover, the impact of the main competitive forces on ent...