Rolls royce - Study guides, Revision notes & Summaries

Love, Swing, Hate Groups correct answers • Firm helps the swing group see the issues/benefits via the eyes of the love group • Don't turn back from the love group • Swing group brings the biggest opportunity to the brand Geographic Segmentation correct answers • Regions, population, size, density Demographic Segmentation correct answers • Age, gender, income, education Psychographic Segmentation correct answers • Personality, lifestyle, motive Behavioral Segmentation c...

Sku correct answers stock keeping unit •Smallest unit of a product •Example: blue jeans" size 8, acid wash, rock star jean, 34 waist, boot Product Mix correct answers The complete set of all products and services offered by a firm Product Lines correct answers groups of associated items that consumers tend to use together or think of as part of a group of similar products or services •Example: BMW's product lines (brands) include BMW, cars targeted at middle-aged professiona...

BUSML 3250 Exam 3 Latest Update Already Passed product a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value good has tangible attributes that a consumer's five senses can perceive nondurable good an item consumed in one or a few uses, such as food products and fuel durable good a good that usually lasts over many uses, such as appliances, cars, and ...

Bloomberg Concept Questions and Answers Already Passed A rise in which of the following inputs will increase an absolute valuation? Earnings estimates A rise in which of the following measures would typically send a government bond price up? Creditworthiness A wedding planning company has a high fixed-cost base and a lot of debt. Who would you rather be? A shareholder in a booming economy. As a general rule, what percentage of debt to GDP will make a government's bond yields s...

Bloomberg Market Concepts Certification Questions and Answers Graded A+ A luxury cell phone maker has a high fixed-cost base and a lot of debt. Which stakeholder in the company would you rather be? a shareholder in a booming economy Assume that an investor in the S&P 500 reinvests his dividends. According to the chart, what approximate return would this investor have reaped from the early 2009 (1,000) trough to the endpoint (3,400)? 340% At its peak at the end of 1999, Microsoft ...

A luxury cell phone maker has a high fixed-cost base and a lot of debt. Which stakeholder in the company would you rather be? - A shareholder in a booming economy A rise in which of the following inputs will increase an absolute valuation? - Earnings estimate Assume that an investor in the S&P 500 reinvests his dividends. According to the chart, what approximate return would this investor have reaped from the early 2009 trough to the endpoint of the chart? - 340% At its peak at the end of ...

Vertical Integration correct answers the combination in one company of two or more stages of production normally operated by separate companies. Benefits of Vertical Integration correct answers - Avoid transaction costs - Technical economies from integration - Coordination Costs of Vertical Integration correct answers difference in optimal scale (fedEx) prevents developing distinctive capabilities (Rolls Royce) difficult administratively if strategically different (coke and coke bottli...

At the beginning of chapter 4, Nick mentions three rumors about the mysterious Gatsby that his guests have passed around at the parties. What are they? - That he is a bootlegger. He once killed a man who found out that he was the nephew to Von hindenburg and second cousin to the devil. Climax in Great Gatsby - The climax of the novel occurs during an argument between Gatsby and Buchanan over Daisy, who admits that she once loved Tom. Gatsby says he wants to speak to Daisy alone, but Daisy i...

Boar's Head deli meats is sold in many grocery stores and restaurants, while Archer Farms deli meats is owned by Target and only available there. Boar's Head is a(n) _______________ brand, while Archer Farms is a(n) _______________. captive, manufacturers' captive, private manufacturers', private manufacturers', captive none of the above - manufacturers', private A European dairy that is famous for its rich ice creams has introduced basil, tomato, fennel, and oreganoflavored ice cr...

5 Step Target Market Selction - 1) Identify Appropriate Strategy 2) Determine which Segmentation Variables in use 3) Develop Markets Segment Profiles 4) Evaluate Relevant Market Segmants 5) Select Specific Target Markets Business Cylce - Fluctuation in the normal flow if the economy Buying Power - amount of resources that can be traded in an exchange Ex: Income, Credit, Wealth Company Sales Potential - Max. % of market potential that on individual firm within an industry can expect to o...