Sostac - Study guides, Revision notes & Summaries

SOSTAC model specifies the need of Situational analysis, Objectives, Strategy, Tactics, Actions and Controls in order to design an effective marketing plan

The document is full about theories

This document is a summary of the book Digital Marketing by Chaffey, D., Ellis-Chadwick, F. (ISBN: 9781292241579). This summary was originally created for the course: Advanced Marketing within the International Business Administration program. This summary goes in depth about the difference between traditional and digital marketing, the difference between micro and macro marketing. It describes PESTEL, Porter's Five Forces, competitor analysis, suppliers analysis, digital marketing strat...

This report evaluates Pfizer's social media strategy using the SOSTAC. It contains also a recommendation strategy on what Pfizer can do to improve its current strategy