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Newest A Framework for Marketing Management, Global Edition summaries
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Marketing Midterm Summary
- Summary • 25 pages • 2021
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A complete summary for the Marketing midterm.
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COMPLETE SUMMARY A Framework for Marketing Management by Kotler & Keller
- Summary • 24 pages • 2020
- Available in package deal
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- $6.47
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This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year Marketing course at Universiteit van Amsterdam, for the BSc in Business Administration (taught bij Marlene Vock). It includes the most important parts of the book. The terms and models discussed duri...
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Marketing Book Summary & Lecture Notes - GRADE 8,5
- Package deal • 2 items • 2021
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- $11.33
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Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary includes all the chapters covered in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
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Marketing Midterm Exam - September 2020 (covering Weeks 1-3)
- Exam (elaborations) • 4 pages • 2021
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- $3.23
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Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.
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Summary A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing
- Summary • 140 pages • 2021
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Summary A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing, contains screenshots of examples of the book. Also suitable for related projects. Enterm grade was a 9.
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Complete summary for Marketing
- Summary • 4 pages • 2022
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- $14.46
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Covering the whole course material (Chapters 1-18), this detailed summary will help you understand Marketing and prepare you for both the midterm and the endterm exams. It also includes relevant illustrations to help you visualize the contents.
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Marketing: Readings and Lectures Summary (FINAL EXAM!)
- Summary • 66 pages • 2020
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- $4.31
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Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM
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Summary Chapter 1- 9: Marketing Management
- Summary • 42 pages • 2020
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- $5.93
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Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016)

Chapter 1 – Scope of Marketing for New Realities
Chapter 2 – Marketing Strategies and Plans
Chapter 3 – Marketing Research and Analysis 
Chapter 4 – Building Long-Term Customer Relationships
Chapter 5 – Buying Dynamics of Consumers and Businesses
Chapter 6 – Target Marketing
Chapter 7 - Competitive and Effective brand positioning
Chapter 8 – Branding and ...
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Samenvatting A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Fundamentals of marketing
- Summary • 49 pages • 2022
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Dit document bevat een samenvatting voor het boek 'A framework for marketing management.' De editie is 2016 en het boek is geschreven door Kotler en Keller. De samenvatting bevat de hoofdstukken 2 t/m 18. Het is een gedetailleerde samenvatting.
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Period 1 Minor Managing Strategy and Marketing
- Package deal • 2 items • 2020
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- $10.79
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This bundle contains summaries for the courses Marketing and Cultural Industries at the Universiteit van Amsterdam. Both summaries are in English. The Cultural Industries summary contains ALL ARTICLES required for the final exam. The Marketing book summary summarises the entire book, with all chapters required for both the midterm AND the endterm.
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