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The Fourth Industrial Revolution & Starting a Business

Business's role to customers & stakeholders; marketing, finance & accounting, & product/service innovation & creativity are introduced. Key 4th industrial revolution technologies such as AI, Internet of Things (IoT), distributed ledger technology & cryptocurrency,augmented/mixed/virtual reality,ad...

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Lecture #1 - The Fourth Industrial Revolution

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A introduction on the role of business, and the role of stakeholders in business. What is the 1st, 2nd 3rd and 4th Industrial Revolution Purpose of business and the role of business in society Stakeholder Theory

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Lecture #2 - The Internet of All Things

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Exploration of the 4th Industrial Revolution technologies, starting with Internet of Things (IoT). Overview of IoT What IoT is, its important features, the problem(s) it solves, and how it works. Potential business applications for the IoT Risks, challenges, and potential unintended consequenc...

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Lecture #3a - Artificial Intelligence

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Explore the 4th Industrial Revolution Technology: Artificial Intelligence Overview of AI What the AI is, its important features, the problem(s) it solves, and how it works. Potential business applications for the AI Risks, challenges, and potential unintended consequences associated with AI

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Lecture #3b - Drones

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Overview of drones What the drones are, its important features, the problem(s) it solves, and how it works Potential business applications for drones Risks, challenges, and potential unintended consequences associated with drones

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Lecture #4a - Extended Reality & Autonomous Vehicles

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Overview of autonomous vehicles What autonomous vehicles are, their important features, the problem(s) they solve, and how they work Potential business applications for autonomous vehicles Risks, challenges, and potential unintended consequences associated with autonomous vehicles AND Over...

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Lecture #4b - Digital Twins

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Overview of digital twins What digital twins are, their important features, the problem(s) they solve, and how they work Potential business applications for digital twins Risks, challenges, and potential unintended consequences associated with digital twins

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Lecture #4c - Cybersecurity

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Overview of cybersecurity What cybersecurity is, its important features, the problem(s) it solves, and how it works Potential business applications for cybersecurity Risks, challenges, and potential unintended consequences associated with cybersecurity

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Lecture #5a - Blockchain & Cryptocurrency

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Overview of blockchain and cryptocurrency What blockchaing and cryptocurrency are, their important features, the problem(s) they solve, and how they work Potential business applications for blockchain and cryptocurrency Risks, challenges, and potential unintended consequences associated with bloc...

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Lecture #5b - Bio-Technology

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Overview of bio-technology What bio-technology is, its important features, the problem(s) it solves, and how it works Potential business applications for bio-technology Risks, challenges, and potential unintended consequences associated with bio-technology

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Lecture #6a - Big Data/Data Analytics

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Overview of big data What big data is, its important features, the problem(s) it solves, and how it works Potential business applications for big data Risks, challenges, and potential unintended consequences associated with big data

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Lecture #6b - Neurotechnology

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Overview of neurotechnology What neurotechnology is, its important features, the problem(s) it solves, and how it works Potential business applications for neurotechnology Risks, challenges, and potential unintended consequences associated with neurotechnology

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Lecture #6c - Additive Manufacturing

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Overview of additive manufacturing What additive manufacturing is, its important features, the problem(s) it solves, and how it works Potential business applications for additive manufacturing Risks, challenges, and potential unintended consequences associated with additive manufacturing

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Lecture #7b - Quantum Computing

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Overview of quantum computing What quantum computing is, its important features, the problem(s) it solves, and how it works Potential business applications for quantum computing Risks, challenges, and potential unintended consequences associated with quantum computing

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Lecture #8b - Geoengineering

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Overview of geoengineering What geoengineering is, its important features, the problem(s) it solves, and how it works Potential business applications for geoengineering Risks, challenges, and potential unintended consequences associated with geoengineering

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Lecture #9b - 5G (Fifth Generation)

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Overview of 5G What 5G is, its important features, the problem(s) it solves, and how it works Potential business applications for 5G Risks, challenges, and potential unintended consequences associated with 5G

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Lecture #7a - Marketing Part 1

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Marketing frameworks: What is marketing and why it is important. How marketing is used in business Market segmentation 4 Ps of marketing What makes an effective business value proposition

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Lecture #8a - Pitch Workshop

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The fundamentals of a good pitch and identifying how to craft a pitch based on the target audience. How to develop an effective Kickstarter video How to gather and apply primary and secondary research Storytelling

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Lecture #9a - Marketing Part 2

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How to connect effectively with a target market using the right message, promotion and channel. Go to market strategy Effective marketing techniques How to connect with your target market Using Generative AI in Marketing

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Lecture #10 - Starting a Business

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The steps required to starting a business. Building a team & culture Protecting intellectual property How to fund a business How to select a business structure Product fit

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Lecture #11 - Startup Financials

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The "nuts and bolts" of a business and explore the key financial terms and tools used in startups and business. Key financial business terms Financial statements Break even analysis How to calculate a burn rate and why it is important

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Lecture #12 - Strategy

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Business strategy, examining successful approaches employed by well-known companies and analyzing why some businesses thrive while others fail Key concepts like competitive positioning, red and blue ocean using real-world examples to illustrate how effective strategies can lead to long-term success...

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Lecture #13 - ESG & Triple Bottom Line

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Roles and responsibilities of business in society, focusing on the evolution of corporate social responsibility from the Triple Bottom Line concept to the more comprehensive ESG (Environmental, Social, and Governance) framework Triple Bottom Line Environmental, Social and Governance

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Lecture #14 - Globalization (Global Business)

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Concepts of globalization and international trade, examining their impact on economies, businesses, and societies from a macro perspective Globalization How global trade works Impact from global trade

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