MGT 6311 Midterm 100% Correct Answers
MGT 6311 Midterm 100% Correct Answers Shift in marketing mix - ANS-Reach, effectiveness, and efficiency goal of marketing - ANS-to create a product/service that sells GOST hierarchy - ANS-Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - ANS-Customer, competitors, collaborators, company, context Customer marketing model - ANS-Awareness Interest/Engagement Acquisition Customer Segmentation Customer Retention Support/Advocacy RFM - ANS-recency, frequency, monetary value (as a customer persona) Buyer journey - ANS-Discovery (loosening of status quo, committing to change) Consideration (Exploring possible solutions & committing to a solution) Decision (Justifying the decision, making the selection) The 5 P's - ANS-Core components associated with a mktg mix: Price Product Promo Place People Porter's 5 forces - ANS
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mgt 6311 midterm 100 correct answers
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