Intangibility - Study guides, Class notes & Summaries

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HOSP-1010-Gaillard : Midterm Exam Questions and Answers 100% Pass
  • HOSP-1010-Gaillard : Midterm Exam Questions and Answers 100% Pass

  • Exam (elaborations) • 24 pages • 2024
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  • HOSP-1010-Gaillard : Midterm Exam Questions and Answers 100% Pass What are the components of the *Service Distinction*? - Answer- -Intangibility -Inseparability -Perishability -Variability -Component of the Service Distinction -Can't be seen, tasted, felt, heard, or smelled before purchase - Answer- intangibility -Component of the Service Distinction -Production & consumption happen simultaneously - Answer- inseparability -Component of the Service Distinction -Can't be stored for la...
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AIPMM - CPM REVIEW PRACTICE EXAM QUESTIONS 2024.
  • AIPMM - CPM REVIEW PRACTICE EXAM QUESTIONS 2024.

  • Exam (elaborations) • 21 pages • 2024
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  • AIPMM - CPM REVIEW PRACTICE EXAM QUESTIONS 2024. intangibility inseparability variability perishability - correct answer Nature and characteristic of a service Product Price Promotion Place - correct answer What are the 4 Kotler's Market Strategies? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers - correct answer What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deli...
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MARK 3000 Grantham final Exam Guide Questions with Correct Answers 2024
  • MARK 3000 Grantham final Exam Guide Questions with Correct Answers 2024

  • Exam (elaborations) • 16 pages • 2024
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  • T/F Services can often be separated from the producer - False T/F People are now demanding more specialized products and services - True The service product continuum - Ranges from service dominant (a laawyer) to product dominant (grocery store) Factors differentiating services from products - Services are intangible, heterogeneous, inseparable, and perishable Intangibility of services - Marketers must use atmosphere and images to invoke the feeling in the customer and reinforce the ...
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AIPMM - CPM PRACTICE EXAM QUESTIONS AND ANSWERS GRADED A+
  • AIPMM - CPM PRACTICE EXAM QUESTIONS AND ANSWERS GRADED A+

  • Exam (elaborations) • 20 pages • 2023
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  • intangibility inseparability variability perishability - --Nature and characteristic of a service Product Price Promotion Place - --What are the 4 Kotler's Market Strategies? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers - --What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deliver Retire - --What are the 7 phases of PLC? Conceive PlanDevelop Qualify - --What are the ...
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Introduction to  Hospitality Final Exam Questions and Answers
  • Introduction to Hospitality Final Exam Questions and Answers

  • Exam (elaborations) • 12 pages • 2024
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  • What are the THREE characteristics of the hospitality industry that make it dynamic and challenging? Ans- Intangibility- No Test Drive Inseparability- Production and consumption Perishability- Cannot sell tomorrow What is the difference between demographics and psychographics? Ans- Demographics measure factors in the population (age, income, etc) Psychographics- different patterns of activities interest and opinions. Name ONE trend in hospitality and give specific examples of how it h...
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HOSP-1010-Gaillard : Midterm Complete Solutions
  • HOSP-1010-Gaillard : Midterm Complete Solutions

  • Exam (elaborations) • 22 pages • 2024
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  • HOSP-1010-Gaillard : Midterm Complete Solutions -Intangibility -Inseparability -Perishability -Variability ️What are the components of the *Service Distinction*? intangibility ️-Component of the Service Distinction -Can't be seen, tasted, felt, heard, or smelled before purchase inseparability ️-Component of the Service Distinction -Production & consumption happen simultaneously perishability ️-Component of the Service Distinction -Can't be stored for later sale or use (unsold ro...
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MKTG 3310 FINAL FALL || very Flawless.
  • MKTG 3310 FINAL FALL || very Flawless.

  • Exam (elaborations) • 70 pages • 2024
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  • According to the elements of value pyramid, a problem with _____ will undermine other benefits. correct answers Quality According to the elements of value pyramid, the minimum number of benefits a product needs to score well on to have a strongly loyal customers is? correct answers 4 ______ can be considered a bundle of benefits. correct answers Products If we were to compare the satisfaction of services to the satisfaction of goods in the ASCI, wed would likely see that average satisfa...
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MKT 3410 Exam 2 (Chapter 9, 10, 11, 12, 13, 14, 15, 17) fully solved
  • MKT 3410 Exam 2 (Chapter 9, 10, 11, 12, 13, 14, 15, 17) fully solved

  • Exam (elaborations) • 16 pages • 2024
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  • MKT 3410 Exam 2 (Chapter 9, 10, 11, 12, 13, 14, 15, 17)Chapter 9: Two types of Tangible products. - correct answer Durable (car) Nondurable (chocolate) Chapter 9: Intangible - correct answer Services Chapter 9: Characteristics of Services (Four Terms- the four I's) - correct answer -intangibility (cant re-use) -inconsistency (different service every time) -inseparability (cant separate service with employees) -inventory (too much can lead to discounts) Chapter 9: Product Line ...
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Services management and marketing UPDATED Exam Questions and  CORRECT Answers
  • Services management and marketing UPDATED Exam Questions and CORRECT Answers

  • Exam (elaborations) • 21 pages • 2024
  • Macroeconomic background - Service share of GDP Service constitutes a big share of employment Service as a type of industry - Healthcare - Professional services - Financial services - Hospitality - Travel - Entertainment - Others OBS! Services in some service industries (banking, insurance) are often called products The IHIP charecteristics - Intangibility (service lack the tactile quality of goods, cannot observe the service itself, can observe the outcome, pricing is difficult, c...
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SCM 370 exam 1 questions & answers 2024/2025
  • SCM 370 exam 1 questions & answers 2024/2025

  • Exam (elaborations) • 8 pages • 2024
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  • SCM 370 exam 1 questions & answers 2024/2025 operations management - ANSWERSthe planning, scheduling, and control of the activities that transforms inputs into finished goods and services inventory control - ANSWERSknow exactly whats in stock, what is sold and what we buy why forecast demand? - ANSWERS- to have enough supply - reduce wait times merket share - ANSWERShappens only at a point in time; a measure of a position in the market at a given point in time loyalty - ANSWERS...
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