Intangibility - Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Intangibility? On this page you'll find 271 study documents about Intangibility.
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AIPMM - CPM PRACTICE EXAM Question and answers 2023/2024 verified to pass
- Exam (elaborations) • 21 pages • 2023
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AIPMM - CPM PRACTICE EXAM Question and answers 2023/2024 verified to pass 
intangibility 
inseparability 
variability 
perishability - correct answer Nature and characteristic of a service 
 
Product 
Price 
Promotion 
Place - correct answer What are the 4 Kotler's Market Strategies? 
 
Intensity of Competitive Rivalry 
Threat of New Entrants 
Threat of Substitute 
Bargaining Power of Customers 
Bargaining Power of Suppliers - correct answer What are Porter's 5 forces? 
 
Conceive 
Plan
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AIPMM - CPM PRACTICE EXAM QUESTIONS & ANSWERS 2023/2024
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AIPMM - CPM PRACTICE EXAM QUESTIONS & ANSWERS 2023/2024 
 
 
intangibility 
inseparability 
variability 
perishability - ANSWER-Nature and characteristic of a service 
 
Product 
Price 
Promotion 
Place - ANSWER-What are the 4 Kotler's Market Strategies? 
 
Intensity of Competitive Rivalry 
Threat of New Entrants 
Threat of Substitute 
Bargaining Power of Customers 
Bargaining Power of Suppliers - ANSWER-What are Porter's 5 forces? 
 
Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver 
Retire -...
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Marketing 3010 Exam 3 Questions and Answers
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Marketing 3010 Exam 3 Questions and Answers 
Product - CORRECT ️️ Everything favorable/unfavorable a person receives in 
an exchange. 
Can be: Tangible, service, idea, or a combo of two or more 
Starting point of the marketing mix 
Good-Services Continuum - CORRECT ️️ Pure service (teaching) 
------------- 
Pure good (salt) 
Most products fall in between these two. 
Restaurants are an example of being in the middle. 
4 types of products - CORRECT ️️ Convenience and Shopping 
Specialt...
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AIPMM - CPM PRACTICE EXAM WITH CERTIFIED SOLUTIONS
- Exam (elaborations) • 15 pages • 2024
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AIPMM - CPM PRACTICE EXAM WITH 
CERTIFIED SOLUTIONS 
intangibility 
inseparability 
variability 
perishability - Answer ️️ -Nature and characteristic of a service 
Product 
Price 
Promotion 
Place - Answer ️️ -What are the 4 Kotler's Market Strategies? 
Intensity of Competitive Rivalry 
Threat of New Entrants 
Threat of Substitute 
Bargaining Power of Customers 
Bargaining Power of Suppliers - Answer ️️ -What are Porter's 5 forces? 
Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver...
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AIPMM - CPM PRACTICE EXAM 2023
- Exam (elaborations) • 14 pages • 2023
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intangibility 
inseparability 
variability 
perishability - Nature and characteristic of a service 
 
Product 
Price 
Promotion 
Place - What are the 4 Kotler's Market Strategies? 
 
Intensity of Competitive Rivalry 
Threat of New Entrants 
Threat of Substitute 
Bargaining Power of Customers 
Bargaining Power of Suppliers - What are Porter's 5 forces? 
 
Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver 
Retire - What are the 7 phases of PLC? 
 
Conceive 
Plan 
Develop 
Qualify - What are the ...
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MKTG 3101 Final Guaranteed Success
- Exam (elaborations) • 14 pages • 2024
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MKTG 3101 Final Guaranteed Success 
Product ️Bundle of physical, service, and symbolic attributes designed to satisfy a customer's needs 
Services ️Intangible tasks that satisfy the needs of consumers and business users 
Goods/Objects ️Tangible products that customers can see, hear, smell, taste, or touch 
Goods-services continuum ️Spectrum along which goods and services fall according to their 
attributes 
Single Products ️Product Decisions: Attributes, branding, labeling, pack...
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MKTG 350 - Exam 1 || with Error-free Solutions.
- Exam (elaborations) • 13 pages • 2024
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Companies are totally convinced about the importance of corporate social responsibility (CSR) during the initial stages of CSR integration (T or F) correct answers false 
 
Ethical principles can change over time (T or F) correct answers true 
 
Ethical principles also can change over time. For example, some years ago, doctors and lawyers who advertised their service. Today, such advertising is accepted as common practice (T or F) correct answers true 
 
Hotels, hair salons, and auto repair busi...
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MBA 706 - Module 3 Exam SOLVED
- Exam (elaborations) • 8 pages • 2024
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Product - ANSWER-_______ is the most essential decision in the 4Ps because it 
is what the consumer is receiving in the exchange. 
Intangibility - ANSWER-The extent to which you have something concrete 
Experience Marketing - ANSWER-Consumers ar buying the experience 
broadly - ANSWER-Define competition ___________ 
Product Mix - ANSWER-A company's product lines 
Breadth - ANSWER-Number of product lines. For example, Frigidaire sells 
refrigerators, washers, dryers, ranges, etc. 
Depth - ANSWER...
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MBA 706 - Module 3 Exam questions and answers
- Exam (elaborations) • 8 pages • 2024
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Product - ANSWER-_______ is the most essential decision in the 4Ps because it 
is what the consumer is receiving in the exchange. 
Intangibility - ANSWER-The extent to which you have something concrete 
Experience Marketing - ANSWER-Consumers ar buying the experience 
broadly - ANSWER-Define competition ___________ 
Product Mix - ANSWER-A company's product lines 
Breadth - ANSWER-Number of product lines. For example, Frigidaire sells 
refrigerators, washers, dryers, ranges, etc. 
Depth - ANSWER...
-
MBA 706 - Module 3 Exam questions and answers
- Exam (elaborations) • 8 pages • 2024
- Available in package deal
-
- $7.99
- + learn more
Product - ANSWER-_______ is the most essential decision in the 4Ps because it 
is what the consumer is receiving in the exchange. 
Intangibility - ANSWER-The extent to which you have something concrete 
Experience Marketing - ANSWER-Consumers ar buying the experience 
broadly - ANSWER-Define competition ___________ 
Product Mix - ANSWER-A company's product lines 
Breadth - ANSWER-Number of product lines. For example, Frigidaire sells 
refrigerators, washers, dryers, ranges, etc. 
Depth - ANSWER...
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