Commoditization - Study guides, Class notes & Summaries

the UT magazine that a particular class creates - scoop true or false? magazines are highly demassified - true popular and entertainment style of magazines, often near checkout counters - populist style Smithsonian and national geographic type of info mag style - elitist style the need to make money to stay in business - economic imperative this is the reason there are more populist styles of magazines - Economic Imperative the term that most magazines have an online presence; ...

What is the blue ocean strategy correct answers go where the profits and growth are and where the competition isn't Technology and Globation correct answers -info on products and prices will be immediately available -meaning accelerated commoditization (when brands become more similar, people buy on price) -Therefore, niche markets and monopolies quickly dissapear Products and services introduced recently correct answers -Iphone in 2007 (1 billion units have been sold) -Ipad in 2008 (4...

What is the blue ocean strategy correct answers go where the profits and growth are and where the competition isn't Technology and Globation correct answers -info on products and prices will be immediately available -meaning accelerated commoditization (when brands become more similar, people buy on price) -Therefore, niche markets and monopolies quickly dissapear Products and services introduced recently correct answers -Iphone in 2007 (1 billion units have been sold) -Ipad in 2008 (4...

According to our textbook, what does "pineapple" stand for? correct answers Symbol of hospitality and a sign of friendliness, warmth, and cheer (p5) What is an experience? correct answers What is service? correct answers All actions and reactions that guests perceive they are purchasing What are the major characteristics of service (e.g., perishability, intangibility, inseperability)? correct answers Perishability: The limited lifetime of hospitality proucts; for example, last night...

MKTG225 Quiz 2 with Answers Grade A+ Question 1 Because of technology enabled product development, product life cycles are much shorter now, and companies are constantly reiterating and thinking of new ideas. Which “crack in product centricity” captures this? Your Answer Score Explanation Commoditization Correct 1.00 Globalization Saturation Innovation Total 1.00 / 1.00 Question 2 Which of the following is NOT a crack in the product centric approach? Your Answer Score Explan...

MGMT 351 Test 5 | Questions with 100% Correct Answers Strategic decisions require integration, because they must ______. align with other decisions and support the mission of the firm Strategy formulation is defined as the ______. development of strategies in an organization Which of these are the internal aspects of a SWOT analysis? (Select all that apply.) Strengths Weaknesses Value creation is defined as the ______. difference between a customer's buyer value, or willingness to pay, and...

©THEBRIGHTSTARS 2024 SGMA 591 Chapter 5 Exam Questions With Correct Answers Product lifecycle stages - answerintroduction, growth, maturity, decline introduction/emergence - answersales are small and the rate of market penetration is low because the industry's products are little known and customers are few. High cost, low quality. Technology advance rapidly. Wide variety of products that reflect diversity of tech and design. Competition is primarily between alternative technologies and...

LSUS MKT701 - Minseong Kim - Exam 1 Solved 100% Correct!!

Editorials - official opinion of the newspaper itself Columns - opinion of the person who wrote it Letters to the editor - opinion of the readers Pay walls - keep you out of having access unless you pay Consolidation - big companies buy smaller ones Clustering - cluster what they buy in geographic area; helps leverage advertising sales Cross-ownership - owning more than 1 media in a market Commoditization - not brand loyal Classified ads - newspapers are losing _...

This type of communication varies by culture, and can include the colors we wear, and the designs and patterns that we find meaningful - artefactual communication In this type of culture, people feel a need to get to know one another personally and establish trust before doing business - collectivist culture When you sit in the same seat in class every day, you're employing this territorial habit - secondary territory This determines the size of a newspaper on an average day - adve...