Pardot - Study guides, Class notes & Summaries

Active Prospects (Dashboard) : Top five most active prospects not assigned or marked as reviewed. Identified Companies (Dashboard) : Recent companies that have had interaction with the website. IP Security : the option for location activation when you access the application from a different computer and from an unrecognized location for the first time. What requires IP activation? : - Accessing Pardot through the web application 2 | P a g e - Accessing Pardot via the API - Single sig...

VISITORS) How does Pardot track visitor & prospect data? (6) : Cookies Embedded tracking code Landing Pages Forms & Form Handlers IP Address / DNS Reverse Lookup WHOIS IP Lookup (VISITORS) What is a visitor? : Unidentified No email (VISITORS) What visitor data is collected? 2 | P a g e : Full legal name Geographical Location IP Address / DNS reverse lookup WHOIS lookup on IP to find owner but NOT EMAIL (VISITORS) How does a visitor become a prospect? : Form or Form Handler Lan...

How does Pardot track visitor and prospect data? : Through cookies What is a visitor and what are the limitations to visitor data? : A visitor is anonymous, you do not have their contact information. What types of visitor data is collected? : User activity What are the methods for a visitor to become a prospect? : A form on your webpage, a form connected via a form handler, the visitor clicks on a link in a Pardot email, or they are manually entered into Pardot. 2 | P a g e What are t...

Which Salesforce field type is unsupported for syncing with Pardot? Number Picklist Lookup Formula : Lookup Which activity can be used to trigger an increase or decrease in a prospect's score? Choose 3 answers Clicking a link in the email Opening an email 2 | P a g e Unsubscribing from an email Forwarding an email Printing an email : Clicking a link in the email Opening an email Unsubscribing from an email How many times can one automation rule match an individual prospect? Y...

Pardot Specialist Exam: In-Depth Explanations & Correct Answers - Guaranteed to Boost Your Performance and Ensure Academic Excellence

Describe what a visitor is : A visitor is an unidentified person to a website (no email address) What kind of visitor data is collected? : - IP address and DNS reverse lookup information - WHOIS lookup on IP to see who owns it - Full legal name and geographic location Describe the methods for a visitor to become a prospect. : - Capturing information via a form - Capturing information via a form handler - Capturing information via a landing page 2 | P a g e - Any link click from a Par...

What activities are completion actions available for? (Multiple) a. automation rules b. custom redirects c. forms d. dynamic lists : b. custom redirects c. forms How can a visitor become a known prospect? a. Opening an email b. Filling out a form c. Through the CRM connector d. Visiting a landing page : b. Filling out a form 2 | P a g e Your company has a field in Salesforce that captures product preferences, and you'd like to use that information in Pardot. You should: a. Crea...

What are user role security limits? Select 3 Max number of records someone can delete Max number of prospects the person can export Max number of emails the person can send Max number of records someone can import Max number of prospects assigned : Max number of prospects the person can export Max number of emails the person can send Max number of records someone can import 2 | P a g e (Security limits are used to limit -Max number of emails the person can send -Max number of prospec...

Pardot Navigation is divided into four main sections: A) accounts, prospects, reports, and admin B) marketing, prospects, contacts, and admin C) marketing, prospects, reports, and admin D) marketing, contacts, reports, and admin : C Pardot Navigation is divided into four main sections: A) marketing, prospects, reports, and admin B) accounts, prospects, reports, and admin C) marketing, prospects, contacts, and admin 2 | P a g e D) marketing, contacts, reports, and admin : A Automatio...

Pardot certification EXAM PREP 2 Sun Solar marketing manager wants to send an automated acknowledgement email to a prospect as soon as they fill out an inquiry form. What is the best way to achieve this functionality? - Use a completion action on form to send autoresponder email. Sun Solar captures their High value prospects in a dynamic list "High Value Prospects" based on the prospect purchase history. The list is used to send weekly promotional emails to the prospects present in t...