4 ps of the marketing mix - Study guides, Class notes & Summaries

MKT 315 Midterm Study GuideBrand Loyalty - correct answer Develops when customers prefer one brand over others and stick to the brand whenever possible. Competitive Advantage - correct answer Refers to the extent to which firms exploit opportunities, neutralize threats, and reduce expenses relative to the competition. Growth Stage - correct answer During the product lifecycle, when product awareness continues to build and consumers develop an understanding of the value of the product. ...

MFT: MBA Exam Questions And Correct Answers The focal point of all marketing activities is - Answer -customers The marketing mix is known by what other name? - Answer -the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - Answer -product Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix v...

MARKETING 3023 UCF EXAM 1 RATED A+ Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing Plan A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (and ot...

MKT 3250 Midterm Exam | Questions and Answers (Complete Solutions) What is marketing? A. The aim of marketing is to make selling necessary. B. Marketing is a process of creating customer value. C. Marketing deals with telling and selling. D. Marketing is only selling and advertising. E. Marketing deals primarily with TV commercials. In the final step of the five-step marketing model, companies __________. A. capture customer value B. build strong customer relationships C. create customer value...

Elements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - ANSWER calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (...

MKTG 3340 EXAM 1 CorrectElements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - ANSWER calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profit...

All of the following are primary roles of a sales manager except? - finding new customers The significance of customer loyalty stems from... - brand loyal customers typically exhibit less price sensitivity These are owned and managed by the manufacturer: - national brands A company with strong ________ enjoys a strong asset: - brand equity A firm can use its own corporate name to brand all its products. This is often referred to as: - brand extension This entails placing two or mo...

MFT: MBA EXAM REVIEW QUESTIONS AND ANSWERS, RATED A+/ The focal point of all marketing activities is - -customers The marketing mix is known by what other name? - -the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - -product Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable? - -pl...

According to your text, what is the most basic concept in marketing? correct answers determining the difference between consumer needs and wants All of the following are elements contained in the 4 Ps of the marketing mix EXCEPT? correct answers profit. Daphne used to work in the city where she would take public transportation to work. However, she just took a new job in the suburbs and now not only has to find a place to live, but also has to buy a car to get to and from her job. For Daph...

MNM3709 exam pack Assignment 4 (QUALITY ANSWERS) Semester 2 2024 s 1. What is the primary purpose of marketing research? o A) To increase sales o B) To understand customer needs and preferences o C) To launch new products o D) To reduce marketing costs Answer: B Rationale: The primary purpose of marketing research is to gather information about customer needs and preferences to inform marketing strategies. 2. Which of the following is a qualitative research method? o A) Surveys ...