Sume - Study guides, Class notes & Summaries

Summary of all lectures of the consumer behavior course. Studies mentioned are elaborately explained!

This is a practice exam I made myself for Economic and Consumer Psychology. It contains a total of 40 multiple choice questions and 20 open questions based on the literature, lecture, and scientific articles. I made them as realistic as possible and the answers can be found at the bottom of the document. They are a good way to test your knowledge and preparation for the test.

TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters TABLE OF CONTENTS Chapter 01— Understanding Consumer Behavior Chapter 02— Motivation, Ability, and Opportunity Chapter 03— Exposure, Attention, Perception, and Comprehension Chapter 04— Memory and Knowledge Chapter 05— Attitudes Based on High Effort Chapter 06— Attitudes Based on Low Effort Chapter 07— Problem Recognition and Information Search Chapter 08— Judgment and Deci...

This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.

This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.

Summary of consumer behaviour

ECS2601 ASSIGNMENT 6 SEMESTER 2 2024 Michael decides that he would pay as much as R3 200 for a new laptop computer. He buys the computer and realises consumer surplus of R800. How much did Michael pay for his computer? a. R2 400 b. R4 000 c. R800 d. R3 200

This summary is of the markating communication course. Part B was the exam material so this summary is from week 4-6. The summary consist of all the materials and theories discussed in class and has a summary of all the articles. My grade was an 8,8

Solution Manual for Horngren's Accounting, Volume 1, Canadian Edition, 12th Edition By Tracie Miller Nobles, Brenda Mattison, Ella Mae Matsumura

UPDATE 2: I uploaded the new version that includes the 3 missing articles! So now it should contain all required literature for the exam. Good luck with studying! UPDATE: I just noticed that there were 3 articles added to the literature list recently. I have not noticed this change, and therefore these articles are not currently included in this summary. I am now working on adding those articles to this summary, and will update the document when that is finished. This is a comprehensive su...