Target audiences Study guides, Class notes & Summaries

MKT 315 Quiz 5Communication process - correct answer source message receiver feedback noise Media - correct answer refers to the way messages are delivered to target audiences and increasingly, back to companies and among audiences What is the channel step in the communication process and definition? - correct answer media the way messages are sent and returned back to the source and receiver What do all marketing communication areas use? - correct answer a variety of media t...

What are media platforms? - ️️Broadcast, print, online What are media professions? - ️️Journalist, PR Practiotioner, Advertising Copy Writer What are the primary functions of media? - ️️Inform, Persuade, Entertain Advertising has another function - REMIND For whom are media messages crafted? - ️️Target audiences How do we discover what audiences want? - ️️Through research - demographic & psychographic What do we know about modern audiences? - ️️Participat...

MEJO 137 PR Exam UNC (2023/2024) Rated A+ characteristics of PR -deliberate -planned -performance reflects policies -public interest -two way communication -management of competition/conflicts -operating on intangibles define PR the management of mutually influential relationships within a web of relationships comprised of stakeholders and organizations PR vs Advertising both- publicity tactics, rely on mass media to distribute content pr- little content control, free media sources, advocates,...

What are long-tail keywords? - ️️A. Competitive keywords that show a long list of search results B. General search phrases that will attract a large amount of visitors to your site C. Descriptive keywords used in less-common variations that help attract targeted customers to your site D. None of the above Answer - C. (Descriptive keywords used in less-common variations that help attract targeted customers to your site) Which of the following steps is NOT included when reviewing a ke...

COMM 345 EXAM 1 TAMU Questions and Answers 2024 What do media industries do? -Answer-create and distribute content intellectual property -Answer-A product of the intellect, such as an expressed idea or concept, that has commercial value. content creator -Answer-the person or entity responsible for creating the original website content content distributor -Answer-the person or entity who distributes the content of and provides a platform for creators difference between content creator and...

GOOGLE SEARCH ADS ASSESSMENT LATEST 2024 FORM A REAL EXAM QUESTIONS AND CORRECT ANSWERS (ALL ARE CORRECT) A GRADE Google's Audience solutions can tell the difference between interest and intent. Being able to identify groups that are in-market for your products and services is extremely valuable because it allows you to reach people when they're in the mindset to buy. This can result in a higher ROI than reaching customers that are only generally interested. - Answer-in-market audiences ...

First step in creating a nonprofit marketing strategy - ANSWER defining who it is you are trying to reach to define your audience, first you need - ANSWER to recognize that most nonprofits have multiple the general public includes - ANSWER everyone audiences second step in creating a nonprofit marketing strategy - ANSWER segment the audiences you are trying to reach by defining what ties the people in the group together (values, needs, attitudes, etc.) and further into personas (charact...

Which medium was the first to reach a national audience on a regular basis? - Answer-Magazines What media shifts in the 1950s and 1960s led magazines to become more specialized? - Answer-Television took away magazines' mass audience, as well as the advertisers that had previously used magazine ads to reach national audiences. General interest magazines gave away to specialized ones; aimed at specialized and segmented readers. Tend to have broader range in terms of geographical distribution t...

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed? A. the rule of thirds B. the 80-20 rule C. the rule of balance D. the 50-50 rule B. the 80-20 rule If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used? A. PPC advertising B. web optimization C. content marketing D. outbound marketing C. c...

MKT 3340 EXAM 2 accurate QuestFirst step in creating a nonprofit marketing strategy - ANSWER defining who it is you are trying to reach the general public includes - ANSWER everyone to define your audience, first you need - ANSWER to recognize that most nonprofits have multiple audiences second step in creating a nonprofit marketing strategy - ANSWER segment the audiences you are trying to reach by defining what ties the people in the group together (values, needs, attitudes, etc.) and ...