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GA4 Certification Exam Questions and Correct Answers 2024 Update Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? CORRECT ANSWER: Linear You are in your Google Analytics property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format? CORRECT ANSWER: Free form

GA4 Certification Exam/ 50+ Qs & Ans/ . Terms like: You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers? a) Modify event b) Measurement Protocol c) Data import d) HTTP request - Answer: b) Measurement Protocol

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GA4 Certification Study Guide (skillshop) 60+ Qs & Ans/ . Terms like: You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events? - Answer: That data will only be used for measurement purposes You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page? - Answer: Custom dimension

GA4 Certification Study Guide (skillshop) 63 Qs & Ans/ / Terms like: You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery? - Answer: Standard or Analytics 360 properties using GA4

GA4 Certification Exam/ 50 Qs & Ans/ . Terms like: Which of these features lets you control how long user-level and event-level data is stored by Google Analytics? a) Data retention period b) Disable data collection c) Consent Mode d) IP address settings - Answer: a) Data retention period