ASSIGNMENT 2 2024
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DUE DATE: 18 April 2024
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Question 1
The Bensaou supplier relationship model identifies nine product characteristics in the
strategic partnership quadrant, some of which are evident in the case study of the
relationship between Caterpillar Inc and Barloworld Equipment. Three product
characteristics from this quadrant that are evident in the case study include:
1. Technically complicated part/integrated subsystem: The case study mentions
that Barloworld Equipment represents renowned brands like CAT, providing equipment
sales, rental, parts, and service support. This indicates that the products being
distributed by Barloworld Equipment, such as heavy machinery and equipment from
CAT, are technically complicated and integrated subsystems that require a high level of
expertise to understand and support.
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.