DPR3705 Assignment 2 (QUALITY ANSWERS) Semester 2 2024

This document contains workings, explanations and solutions to the DPR3705 Assignment 2 (QUALITY ANSWERS) Semester 2 2024. For assistance whats-app us on 0.6.8..8.1.2..0.9.3.4.... Activity 1 3.1 Define the concept of Strategic change. (2) 3.2 Describe seven barriers to the implementation of a corporate communication strategy as envisaged by Ehlers and Lazenby. (14) 3.3 Explain four types of forces which lead to strategic change in the organisation. (4) Sub-total: 20 Activity 2 2.1 In the field of public relations, there are several essential tools that a public relations practitioner needs in order to perform their functions in an organisation. In your own words, identify these tools and describe their importance. (10) Sub-total: 10 Activity 3 3.1 List at least five organisational drivers that a public relations practitioner should consider when implementing a corporate communication strategy. (5) 3.2 According to your understanding, define the term “strategic implementation”. (3) 3.3 Why is strategic planning relevant to the practice of public relations (2)