Break Even Point ✔✔the point at which the costs of producing a product equal the revenue made
from selling the product
Break Even Formula ✔✔Break Even Point = Fixed Costs/Selling Price-Variable Cost
Driving Sales ✔✔a special effort to sell more of a product or service, for example by increasing
advertising
Inventory Loan ✔✔a secured short-term loan to purchase inventory
Operating Loan ✔✔A loan that is intended for short-term financing. This type of loan is often
used for cash flow support or to cover operating expenses from day to day.
Tenacious ✔✔persistent, resolute
Competency ✔✔the ability to do something successfully or efficiently
, Non-Profit Organization ✔✔A business whose goal is to provide a service rather than to make a
profit
Storefront ✔✔The exterior of a business that includes a store's sign or logo, marquee, outdoor
lighting, banners, planters, awnings, windows, the exterior design, ambiance, landscaping, and
lighting of the building
Tax Liability ✔✔the total amount of taxes owed
Demographic ✔✔having certain characteristics in common, such as age, race, or gender
Behavioral ✔✔involving, relating to, or emphasizing behavior
Psychographic ✔✔the study and classification of people according to their attitudes, aspirations,
and other psychological criteria, especially in market research.
Geographic ✔✔of or relating to the natural features, population, industries, etc. of a region