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ESB Certification 3|102 Questions with 100% Correct Answers | Verified | Latest Update

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An executive summary should briefly explain everything in a business plan in how many pages? - ️️Two pages. Factors that aid in determining whether or not a business opportunity is viable include market size, _____, management of cash flow, management skill sets, and passions. - ️️Relati...

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  • 24 janvier 2024
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  • 2023/2024
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jacklineshee00
ESB Certification 3
An executive summary should briefly explain everything in a business plan in how many pages? - ✔ ✔
Two pages.



Factors that aid in determining whether or not a business opportunity is viable include market size,
_____, management of cash flow, management skill sets, and passions. - ✔ ✔ Relationships.



One value of using _____ material is that they are usually well-recognized, which may help to boost
sales. - ✔ ✔ Trademarked.



Which two sources are considered secondary data? - ✔ ✔ "Company newsletters" and "internet
articles."



What are twos characteristic of fulfillment centers that differ from direct distribution? - ✔ ✔
"Fulfillment centers pack and ship for a manufacturer" and "the manufacturer controls all aspects of
distribution."



Match the sales process steps to their description. - ✔ ✔ Prospecting: "Finding potential customers."



Preparation: "Developing a presentation tailored to a potential client and their specific needs."



Approach: "Contacting a client or potential client."



Objection: "Alleviating concerns presented by the customer."



Closing: "Getting a client's decision to purchase or not to move forward."

,Follow-up: "Maintaining a relationship with customers to obtain repeat business and potential
referrals."



When it comes to setting one's own quality standards, one must ensure they are...? - ✔ ✔
Measurable.



What are two characteristics of direct distribution that differ from fulfillment centers? - ✔ ✔ "Direct
distribution is also known as a zero level channel" and "the manufacturer controls all aspects of
distribution."



What might one have to do when listening to feedback from customers? - ✔ ✔ "Change markets"
and "create completely new products."



For each statement about Direct Distribution and Indirect distribution - ✔ ✔ True:

"Direct competition is a company that offers the same thing you offer," "indirect competition is a
business whose services are different from yours but satisfy the same need," and "when your target
audience buys products from a competitor instate of from you, that is indirect competition."



False"

All companies that sell goods and services are indirect competitors."



Which are options for determining what a customer's service needs are? - ✔ ✔ "Talk with individuals
interested in the service," "survey customers in the area," and "place phone calls."



What is value engineering? - ✔ ✔ "Substituting high-quality components with low-cost components
that still meet the product's lifetime duration and basic purpose."

, What is the formula for determining a return on investment (ROI)? - ✔ ✔ ROI = (Net profit/cost of
investment) x 100



When must real estate loans through the Small Business Administration (SBA) be paid back? - ✔ ✔
25 years



Match the product/market fit stage to its description. - ✔ ✔ Traction: "Sales gain momentum and a
business starts to grow."



Prototype: "Identify how a product or service solves customers' problems."



Monetization: "A business starts to earn revenue."



Idea: "Develop an idea for a product or service."



Growth: "See growth and continue to grow the business."



Launch: "The business is legally formed, and sales start to occur."



Deidre owns a pet store. Last month, her income was $5,500, her cost of goods was $800, and her total
expenses were $2,600. What are Deidre's net income and gross income for last month?



Net income = $2,100 and Gross income = $4,200

Net income = $3.100 and Gross income = $4.700

Net income = $2,100 and Gross income = $4,700

Net income = $4,700 and Gross income = $2,100 - ✔ ✔ Net income = $2,100 and Gross income =
$4,700

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