ESB v2 Certification Study Set
Break Even Formula - correct answer ✔To calculate the break-even point in
units use the formula: Break-Even point (units) =Fixed Costs ÷ (Sales price
per unit - Variable costs per unit) or in sales dollars using the formula: Break-
Even point (sales dollars) = Fixed Costs ÷ Contribution Margin.
Tenacious - correct answer ✔Tending to keep a firm hold of something;
clinging or adhering closely
Tax Liability - correct answer ✔the total amount of tax debt owed by an
individual, corporation, or other entity to a taxing authority like the Internal
Revenue Service (IRS).
Behavioral Segmentation - correct answer ✔A technique that divides
consumers into segments on the basis of how they act toward, feel about or
use a good or service
Demographic Segmentation - correct answer ✔Segmenting markets by age,
gender, income, ethnic background, and family life cycle
Psychographic Segmentation - correct answer ✔Dividing a market into
different segments based on social class, lifestyle, or personality
characteristics
Geographic Segmentation - correct answer ✔The grouping of consumers on
the basis of where they live
Break Even Formula - correct answer ✔To calculate the break-even point in
units use the formula: Break-Even point (units) =Fixed Costs ÷ (Sales price
per unit - Variable costs per unit) or in sales dollars using the formula: Break-
Even point (sales dollars) = Fixed Costs ÷ Contribution Margin.
Tenacious - correct answer ✔Tending to keep a firm hold of something;
clinging or adhering closely
Tax Liability - correct answer ✔the total amount of tax debt owed by an
individual, corporation, or other entity to a taxing authority like the Internal
Revenue Service (IRS).
Behavioral Segmentation - correct answer ✔A technique that divides
consumers into segments on the basis of how they act toward, feel about or
use a good or service
Demographic Segmentation - correct answer ✔Segmenting markets by age,
gender, income, ethnic background, and family life cycle
Psychographic Segmentation - correct answer ✔Dividing a market into
different segments based on social class, lifestyle, or personality
characteristics
Geographic Segmentation - correct answer ✔The grouping of consumers on
the basis of where they live
