CCI 150 Exam 1 verified already passed

CCI 150 Exam 1There are four schools in the College of Communication and Information. What are they? Which ones offer a minor? Which one offers only a minor to undergraduates? - correct answer 1. Advertising & Public Relations 2. Communication Studies 3. Information Sciences - ONLY OFFERS MINOR 4. Journalism & Electronic Media What are the areas of specialization in journalism? - correct answer Visual communication, Print/Web, Science, Media Management, Broadcast, Magazine, Sports, Business, Political, Entertainment, International Who/What owns most major media? - correct answer Mostly businesses - corporate chains, large and small Be able to identify the major ways media make money, both from the book and lecture - correct answer Media make money four ways: - correct answer 1. Advertising 2. Subscription/Circulation Revenue 3. Audience Donations 4. Private Support The phrase: The media are pervasive - correct answer Meaning: Influential We know what we know through the media What are the primary types of mass media (three)? Be able to categorize examples. - correct answer Print - Books, magazines, newspapers, etc.