Thomas More Hogeschool (TMHS) • International Business & Trade

Class: European Business Topics Lecturer: Jan Jonckheere Phase: Year 1 – Semester 1 Content: Term Paper - Phones Copyright warning: Reproduction and distribution of this document without the written permission of the author is prohibited.

Class: Sales Lecturer: Debby Joossens Phase: Year 1 – Semester 1 Content: Introduction – LSD, Personalities & Body Language – AIDA & Customer Journey Loyalty Loop – Goals, Time Management & Adress Management – Prospecting – Cialdini Assertiveness – Sales Conversation Copyright warning: Reproduction and distribution of this document without the written permission of the author is prohibited.

School: Thomas More University of Applied Sciences Class: African Business Topics Lecturer: Paul Nchu Phase: Year 1 – Semester 1 Content: Term Paper – Investing in Botswana Copyright warning: Reproduction and distribution of this document without the written permission of the author is prohibited.

Business Analytics Summary - Chapter 1 - 4 Course: Business Analytics Lecturer: Labuga Marie College: Thomas More Phase 1 - International Business and trade Copyright warning: Reproduction and distribution of this document without the written permission of the author is prohibited.

Class: Marketing Lecturer: Govaerts Wim Phase: Year 1 – Semester 1 Content: Creating customer value & Engagement - Company and marketing strategy - Analysing the marketing environment - Managing marketing information to gain consumer insights - Consumer markets and buying behaviour - : Customer Value driven marketing strategy / Creating value for target customers - Products, services, and brands / Building customer value – Pricing - Marketing Channels Copyright warning: Reproduction a...

Class: European Business Topics Lecturer: Jan Jonckheere Phase: Year 1 – Semester 1 Content: Introduction to the European Union (handwritten) - Internal and external comparisons of Europe (handwritten) - The functioning of the EU, the single market, and the single currency (handwritten) - Marketing in Europe and European non-marketing strategy - Brexit and expansion of the EU (word) - Country studies: Russia and Eastern Europe (word) - Entrepreneurship and trade with the EU (word) - The fu...

Class: Business Fundamentals Lecturer: Carla Kayaerts Phase: Year 1 – Semester 1 Content: Business Model Canvas – Value Proposition Canvas - Patterns in Business models & Blue Ocean Strategy - Mission, vision, values, and development strategy - Structure and organization - Sustainable organizations

Class: Entrepreneurial Management Lecturer: Alex Deblond Phase: Year 1 – Semester 1 Content: Term Paper – Esengo (Finance + Marketing) Copyright warning: Reproduction and distribution of this document without the written permission of the author is prohibited. More info:

Course: Asian Business Topics Lecturer: Alex Deblond Year: 1 All weekly discussion topics for the course Asian Business Topics elaborately explained in 10 pages - view the brief version on my profile Copyright warning: Reproduction and distribution of this document without the written permission of the author is prohibited. More info:

Class: Asian Business Topics Lecturer: Alex Deblond Phase: Year 1 – Semester 1 Content: Introduction – Japan – South Korea – Singapore – Hong Kong & Taiwan – China – India – Vietnam - Asean Copyright warning: Reproduction and distribution of this document without the written permission of the author is prohibited. More info: