Managing - Samenvattingen en Aantekeningen

A summary of both articles from week 3 for the Managing Customer Experience and Value exam, RUG students. Articles summarized: Gupta, S., Lehmann, D. R., & Stuart, J. A. (2004). Valuing customers. Wiesel, T., Skiera, B., & Villanueva, J. (2008). Customer equity: an integral part of financial reporting. Summary of the other weeks are also available.

Summary of the 2 articles of week 7 of MCEV, for RUG-students. The summarized articles are: Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., & Mason, C. H. (2006). Defection detection: Measuring and understanding the predictive accuracy of customer churn models. Journal of marketing research, 43(2), 204-211. Risselada, H., Verhoef, P. C., & Bijmolt, T. H. (2010). Staying power of churn prediction models. Journal of Interactive Marketing, 24(3), 198-208. Summary of the other weeks are also a...

A clear overview of the lectures of managing Social Capital 2023

Content: - Lecture 1 Introduction - Lecture 2 + Chapter 1 What is innovation + Chapter 3 Innovation as a core business process - Lecture 3 + Chapter 2 Digital is Different + Chapter 4 Developing an innovation strategy - Lecture 4 + Chapter 5 Building the innovative organization - Lecture 5 + Chapter 6 Sources of innovation + Chapter 7 Search strategies for innovation - Lecture 6 + Chapter 8 Innovation networks - Lecture 7 + Chapter 9 Dealing with uncertainty - Lecture 8 + Chapter 1...

Summary of the 2 articles of week 6 of MCEV, for RUG-students. The summarized articles are: Hoban, P. R., & Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment. Journal of Marketing Research, 52(3), 375-393. Natter, M., Ozimec, A. M., & Kim, J. Y. (2015). Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites. Marketing Science, 34(6), 789-803. ...

Contains the entire book 'Managing Change' from Bernard Burnes, as well as Ch 1, 3, 11, and 13 from the book 'Philosophies of Organizational Change' from Smith, Skinner and Read.

This document is a summary for the mandatory readings for the course Corporate Social Responsibility (6013B0501Y), part of the minor Business Administration: Managing Strategy and Marketing at the University of Amsterdam. It contains a summary of all the chapters, except for 9, 11, 12, and 14, as these were not required.

Hierin zijn de aantekeningen uit de colleges verwerkt, de highlights uit het boek van Noordegraaf en highlights van de artikelen (beknopt!). Aan het eind ook een samenvatting van alle aantekeningen, waarin alle kernbegrippen overzichtelijk staan aangegeven. Het tentamen bevatte deze artikelen: 1. Bannink: Cirkel 2. Bryson; Towards a multi actor theory of public value 3. Hood: A public management for all seasons 4. van Thiel en Leeuw: Performance paradox 5. Hood & Peters; The middle ag...

In dit document worden de belangrijkste punten van het boek besproken + de kennis uit de hoorcolleges. Alle kennis van bijbehorende artikelen en kennisclips is ook inbegrepen.Kortom biedt dit genoeg materiaal om je tentamen van Managing digital Business te halen.

Notes of all lectures, including Bernd's and guest lectures, written in nov-dec 2023 for the course Corporate Social Responsibility, part of the minor Business Administration: Managing Strategy and Marketing, at the University of Amsterdam